User contributions for WHC-admin

15 June 2023

• 09:5609:56, 15 June 2023 diff hist +2,286‎ N API Integration ‎ Created page with "=Overview= API integration involves making use of a set of protocols, tools, and definitions to allow applications to communicate with each other. It involves creating a link between a company's various software applications and third-party solutions. The integration is achieved through the use of APIs, short for Application Programming Interfaces. ==Types of API Integration== There are four primary types of API integrations: ===1. System APIs=== These are designed to op..." current Tag: Visual edit
• 09:5409:54, 15 June 2023 diff hist +2,181‎ N Analytics ‎ Created page with "==Overview== In the modern digital marketing world, analytics has gained significant importance. It is crucial for understanding and optimizing online marketing efforts, providing insights into customer behavior, determining the effectiveness of different marketing strategies, and guiding decision-making processes. Analytics in digital marketing mainly focus on web traffic, social media metrics, customer engagement, conversion rates, and other related aspects. ==Usage Ty..." current Tag: Visual edit
• 09:5209:52, 15 June 2023 diff hist +3,224‎ N Affiliate Marketing ‎ Created page with "==Overview== Affiliate marketing is a type of online advertising where advertisers (businesses selling goods or services) enlist partners (affiliates) to promote their products in return for a commission. This commission can be based on different models, such as pay per click, pay per sale, or pay per lead. Affiliate marketing allows businesses to effectively reach their target audiences through affiliate's networks or websites, while also providing income opportunities..." current Tag: Visual edit
• 09:5109:51, 15 June 2023 diff hist −89‎ Ad Targeting ‎No edit summary current Tag: Visual edit
• 09:4909:49, 15 June 2023 diff hist +1,851‎ N Ad Targeting ‎ Created page with "==Overview== Ad targeting is widely used in digital marketing to maximize the return on ad spend (ROAS) and improve conversion rates. By focusing on specific demographics or user behaviors, businesses can make their ads more relevant and appealing, reducing wasted impressions and enhancing customer experience. Ad targeting utilizes data gathered from various sources, including customer profiles, browsing history, purchase history, and social media activity. ==Usage Types..." Tag: Visual edit
• 09:4709:47, 15 June 2023 diff hist +2,227‎ N Ad Scheduling ‎ Created page with "==Overview== The concept of Ad Scheduling comes from traditional broadcast advertising where television and radio stations would partition the day into different sections, typically morning, midday, evening, and night. Digital marketing has enhanced this approach, allowing advertisers to customize the schedule down to the hour and minute, and even specify the days of the week. By adjusting the timing of ads, businesses can ensure they reach their target audience during..." current Tag: Visual edit
• 09:4509:45, 15 June 2023 diff hist +2,162‎ N Ad Retargeting ‎ Created page with "==Topic Overview== Ad retargeting, also known as remarketing, is a form of online advertising that targets users who have already visited your website but did not make a purchase or complete a desired action. It works by tracking these visitors through cookies and displaying your ads to them when they visit other websites. This approach is designed to increase the return on investment by focusing advertising efforts on individuals who have shown an interest in your produ..." current Tag: Visual edit
• 09:4309:43, 15 June 2023 diff hist +2,262‎ N Ad Placement ‎ Created page with "=Topic Overview= Ad Placement refers to the strategic positioning of advertisements on different mediums to increase visibility and maximize effectiveness. This involves selecting the right channels, times, and contexts to reach a target audience. An integral part of marketing strategies, ad placements can occur across several channels, including television, radio, online platforms, social media, and print. ==Usage Types== ===Television=== TV Ad Placements involve airing..." current Tag: Visual edit
• 09:4109:41, 15 June 2023 diff hist +1,434‎ N Ad Networks ‎ Created page with "=Overview= Ad Networks, also known as advertising networks, play an integral role in the online advertising ecosystem by connecting advertisers with publishers that host advertisements. Ad networks aggregate ad space supply from publishers and match it with advertiser demand. This article explores the intricacies of Ad Networks and the different ways they are used in digital marketing. ==Usage Types== Ad Networks can be classified based on their usage types which primari..." current Tag: Visual edit
• 09:3909:39, 15 June 2023 diff hist +2,335‎ N Ad Extensions ‎ Created page with "=Overview= Ad Extensions are a feature of digital advertising platforms that allow advertisers to augment their advertisements with additional information. These extensions provide users with more reasons to click on the ads by offering extra details about a business, its products, or its services. They are commonly used across various platforms, such as Google Ads and Bing Ads, enabling advertisers to increase visibility, improve click-through rates (CTR), and enhance o..." current Tag: Visual edit
• 09:3609:36, 15 June 2023 diff hist +2,941‎ N Ad Copy ‎ Created page with "==Overview== Ad copy refers to the main text of a clickable advertisement, whether online or offline. It is designed to persuade the reader, listener, or viewer to take a specific action, typically leading to a conversion. It can be seen in various forms of advertising mediums such as print ads, radio spots, TV commercials, and especially prevalent in digital marketing on platforms like Google Ads, Facebook Ads, and more. An effective ad copy speaks directly to the targe..." current Tag: Visual edit
• 09:3309:33, 15 June 2023 diff hist +2,202‎ N Ad Attribution ‎ Created page with "=Overview= Ad Attribution is a method used in digital marketing to identify how much credit each touchpoint in a customer's journey should receive for a conversion. It allows advertisers to quantify the influence each advertising impression has on a user's decision to make a purchase or complete a desired action, thereby understanding their return on investment (ROI) and refining their marketing strategy. ==Usage Types== Ad Attribution can be classified into different mo..." current Tag: Visual edit
• 09:2809:28, 15 June 2023 diff hist +1,792‎ N A/B Testing ‎ Created page with "=Overview= A/B Testing involves showing two variants, A (the control) and B (the variant), to similar visitors at the same time. The one that gives a better conversion rate, wins. This method is highly useful in testing new design changes, layout, content, and marketing strategies, ensuring the best possible solution is provided to users, thereby maximizing conversion rates and overall performance. ==Usage Types== There are various ways that A/B Testing can be used in a..." current Tag: Visual edit
• 09:2709:27, 15 June 2023 diff hist +3,681‎ N User experience (UX) ‎ Created page with "==Overview== User Experience (UX) refers to a person's emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership. The process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product forms an integral part of UX. ==History== The..." current Tag: Visual edit
• 09:2409:24, 15 June 2023 diff hist +2,035‎ N Structured data ‎ Created page with "==Topic Overview== '''Structured data''' refers to any data that resides in a fixed field within a record or file. This includes data contained in relational databases and spreadsheets, characterized by the clear definition of entities and relationships. In terms of digital marketing, structured data is used to provide context and meaning to the information on a webpage, making it easier for search engines to accurately index the content. It typically uses specific vocab..." current Tag: Visual edit
• 09:2009:20, 15 June 2023 diff hist +1,969‎ N Social signals ‎ Created page with " =Topic Overview= '''Social signals''' refer to a webpage's collective shares, likes, and overall social media visibility as perceived by search engines. These activities contribute to a page's organic search ranking and are seen as another form of citation, similar to backlinks. Social signals were introduced as a way for search engines to determine the quality of content. If a piece of content is being shared, liked, and commented on, it's likely that there's value to..." current Tag: Visual edit
• 09:1709:17, 15 June 2023 diff hist +2,707‎ N Sitemaps ‎ Created page with "==Overview== A '''sitemap''' is a file where you can list the web pages of your site to inform search engines about the organization of your site content. This tool helps search engines to more intelligently crawl your site. There are two main types of sitemaps: '''XML sitemaps''' and '''HTML sitemaps'''. XML sitemaps are designed for search engines and are not typically visible to website visitors. On the other hand, HTML sitemaps are created and displayed for website..." current Tag: Visual edit
• 09:1509:15, 15 June 2023 diff hist +2,283‎ N SERP (Search Engine Results Page) ‎ Created page with "==Topic Overview== A SERP typically contains two types of content: '''organic results''' and '''paid results'''. Organic results are listings of web pages that closely match the user's search query and are not sponsored. On the other hand, paid results, also known as pay-per-click (PPC) ads, are advertisements for which advertisers pay to appear on the results page. Each SERP is unique, even for search queries conducted on the same search engine using the same keywords..." current Tag: Visual edit

14 June 2023

• 16:5616:56, 14 June 2023 diff hist +2,343‎ N SEO-friendly URLs ‎ Created page with "==Overview== SEO-friendly URLs are an important aspect of website optimization. They can contribute significantly to the success of your website in search engine rankings. SEO-friendly URLs contain keywords that explain the article content, and they're structured in a way that search engines understand. They're easily understandable by users, which makes it more likely for people to click on your website when it appears in search results. ===Importance of SEO-friendly UR..." current Tag: Visual edit
• 16:5316:53, 14 June 2023 diff hist +2,360‎ N SEO audit ‎ Created page with "==Overview== SEO audits are detailed analyses that help to understand the performance of a website's on-page and off-page activities. They involve examining various aspects such as the website's structure, user experience, backlink portfolio, keyword usage, content relevance, and much more. The goal of an SEO audit is to uncover issues that may be hindering a website's performance in organic search results. ==Usage Types== There are different types of SEO audits, dependi..." current Tag: Visual edit
• 16:5116:51, 14 June 2023 diff hist +2,138‎ N Search engine marketing (SEM) ‎ Created page with "=Overview= Search Engine Marketing (SEM) is a form of online marketing strategy that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. ==Usage Types== SEM includes va..." current Tag: Visual edit
• 16:5016:50, 14 June 2023 diff hist +2,945‎ N Search engine algorithms ‎ Created page with " =Search Engine Algorithms= ==Overview== Search engine algorithms are complex systems used to retrieve data from a search engine's database and instantaneously deliver the best possible results for a query. The search engine makes use of these sophisticated algorithms to rank and display webpages based on their relevance and quality. Search engines like Google, Bing, Yahoo, and others use a myriad of factors to decide the ranking of web pages. These factors include, but..." current Tag: Visual edit
• 16:4716:47, 14 June 2023 diff hist +1,791‎ N Schema markup ‎ Created page with "==Overview== Schema markup is an innovative approach from the consortium of search engine organizations like Google, Bing, Yahoo, and Yandex. It is a specific form of microdata that makes it easier for search engines to parse and interpret the information on your web pages more effectively. The use of schema markup can result in enriched search results, which can lead to improved click-through rates and increased web traffic. It allows businesses to provide more informa..." current Tag: Visual edit
• 16:4216:42, 14 June 2023 diff hist +2,676‎ N Robots.txt ‎ Created page with "=Topic Overview= The '''robots.txt''' file is part of the ''Robots Exclusion Protocol'' (REP), a group of web standards that regulate how robots crawl the web, access and index content, and serve that content up to users. The REP also includes directives like meta robots and x-robots-tag, but the robots.txt file is the most well-known part of the protocol. The primary function of the robots.txt file is to manage crawler traffic to the site, prevent certain parts of the..." current Tag: Visual edit
• 13:5513:55, 14 June 2023 diff hist +2,132‎ N Rich snippets ‎ Created page with "==Topic Overview== '''Rich Snippets''' are structured data markup that webmasters can add to their HTML, which allows search engines to better understand the information contained on each web page. This enhanced understanding can lead to the generation of rich results, which display more detailed and visually appealing information to users than standard search results. For example, a rich snippet for a recipe might include a star rating, preparation time, and a thumbnail..." current Tag: Visual edit
• 13:4513:45, 14 June 2023 diff hist +2,613‎ N Redirects ‎ Created page with "=Overview= A '''redirect''' is a way to send both users and search engines to a different URL from the one they originally requested. This is commonly used in digital marketing and web development to manage changes in URL structure, move content around a website, or direct traffic from multiple domains. There are several types of redirects, including 301, 302, 303, 307, and meta refresh. Among these, the most commonly used are the '''301''' (moved permanently) and '''30..." current Tag: Visual edit
• 13:4413:44, 14 June 2023 diff hist +2,659‎ N RankBrain ‎ Created page with "=Overview= RankBrain is an artificial intelligence (AI) algorithm that Google uses to help process its search results. Introduced in 2015, it was initially used to interpret the 15% of searches that Google has never seen before, based on the interpretation of pages and the discovery of new or fresh content. Over the years, RankBrain has evolved to play a key role in Google's overall search algorithm, known as Hummingbird, impacting the majority of search queries to varyi..." current Tag: Visual edit
• 13:4213:42, 14 June 2023 diff hist +2,148‎ N Pay-per-click (PPC) ‎ Created page with "==Topic Overview== Pay-per-click (PPC) is an online advertising model used to drive traffic to websites, where an advertiser pays a publisher when the ad is clicked. It is associated mainly with first-tier search engines such as Google Ads and Bing Ads. PPC is used for all types of campaign goals, including increasing sales, generating leads, and promoting brand awareness. It is essentially a way of buying visits to your site, rather than attempting to “earn” those v..." current Tag: Visual edit
• 13:3813:38, 14 June 2023 diff hist +1,559‎ N PageRank ‎ Created page with "==Overview== PageRank is an algorithm used by the Google web search engine to rank websites in their search engine results. It is named after Google's co-founder, Larry Page and is a way of measuring the importance of website pages. PageRank works by counting the number and quality of links to a page to determine an approximation of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites..." current Tag: Visual edit
• 13:3613:36, 14 June 2023 diff hist +1,962‎ N Page load speed ‎ Created page with "=Overview= Page Load Speed is a critical metric in digital marketing, determining how quickly a page's content loads on a user's device. As an element of user experience (UX), it greatly influences website performance, conversion rates, and search engine rankings. Given the increasingly impatient nature of online users, it's paramount for digital marketers to optimize page load speed to secure a competitive edge. Page Load Speed is measured in seconds, from the moment a..." current Tag: Visual edit
• 13:3313:33, 14 June 2023 diff hist +2,166‎ N Organic search ‎ Created page with "==Topic Overview== Organic search refers to the search results that are earned through the effectiveness of SEO (Search Engine Optimization) as opposed to paid advertising. They are also known as natural search results. Organic search results are ranked based on their relevancy to the search term and other factors determined by the search engine's algorithm. Organic search is an important digital marketing strategy. The goal of SEO is to improve a website's visibility in..." current Tag: Visual edit
• 13:3113:31, 14 June 2023 diff hist +2,801‎ N On-page optimization ‎ Created page with "==Overview== '''On-page optimization''' refers to all measures that can be taken directly within the website to improve its position in search rankings. It's one of the key practices in SEO (Search Engine Optimization) and focuses on making a website's design and content more search engine friendly. ===History of On-Page Optimization=== The practice of on-page optimization began in the mid-1990s as search engines started to rise in popularity. It has evolved signific..." current Tag: Visual edit
• 13:2813:28, 14 June 2023 diff hist +1,511‎ N Off-page optimization ‎ Created page with "=Overview= Off-page optimization is a crucial part of Digital Marketing strategies, focusing on activities outside of your own website to impact your rankings within search engine results pages (SERPs). It includes practices that establish a website's reputation and authority on the web, like Link Building, Social Media Marketing, Content Marketing, and Brand Mention. ==Useage Types== There are several methods to perform off-page optimization, including but not limited t..." current Tag: Visual edit
• 13:2613:26, 14 June 2023 diff hist +1,827‎ N Nofollow and dofollow links ‎ Created page with "=Topic Overview= Nofollow and dofollow links are crucial parts of search engine optimization (SEO). These links communicate with search engines to indicate the nature and value of the linked content. Understanding the difference between nofollow and dofollow links can help websites build a balanced link profile and increase their visibility on search engine result pages (SERPs). ===Nofollow Links=== Nofollow links are hyperlinks with a rel="nofollow" HTML tag applied to..." current Tag: Visual edit
• 13:2213:22, 14 June 2023 diff hist +2,936‎ N Mobile-first indexing ‎ Created page with "=Topic Overview= Mobile-first indexing is a practice employed by Google to prioritize the mobile version of a website for indexing and ranking in its search engine. This shift in indexing strategy reflects the growing trend of users accessing web content via mobile devices as opposed to desktops. Google initiated this practice in 2018 to provide an optimized browsing experience to the majority of users accessing the internet through mobile devices. ==Usage Types== ===Res..." current Tag: Visual edit
• 13:1913:19, 14 June 2023 diff hist −55‎ Long-tail keywords ‎No edit summary current Tag: Visual edit
• 13:1913:19, 14 June 2023 diff hist +1,745‎ N Long-tail keywords ‎ Created page with "==Topic Overview== '''Long-tail keywords''' are specific keyword phrases that are typically three to five words long. These keywords are particularly important in the field of Search Engine Optimization (SEO), as they can help draw more targeted traffic and often have less competition than shorter keyword phrases. Long-tail keywords serve as a way for smaller businesses or websites to establish better visibility on the internet without having to compete against large..." Tag: Visual edit
• 13:1713:17, 14 June 2023 diff hist +2,501‎ N Local SEO ‎ Created page with "==Overview== Local SEO, or Local Search Engine Optimization, is a branch of digital marketing that concentrates on optimizing a website to be found in local search results. Essentially, Local SEO is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses. This is in contrast to non-geographically bound SEO which concentrates on ranking for search terms that are not specific to any location. While national SEO focuses..." current Tag: Visual edit
• 13:1213:12, 14 June 2023 diff hist +2,139‎ N Link building ‎ Created page with " ==Topic Overview== Link building refers to the process of acquiring hyperlinks from other websites to one's own site. Hyperlinks (or links) are critical for SEO because search engines like Google use links to crawl the web, discover new pages, and determine how well a page should rank in their search results. ==Useage Types== ===Manual Link Building=== This is the most common type of link building and it involves manually contacting website owners and editors to ask the..." current Tag: Visual edit
• 13:1013:10, 14 June 2023 diff hist +2,999‎ N Landing page optimization ‎ Created page with "==Topic Overview== '''Landing Page Optimization (LPO)''' refers to the process of enhancing or optimizing elements on a website's landing page to improve conversion rates. The objective of LPO is to provide a seamless and engaging user experience to encourage site visitors to complete a certain action such as filling out a form, signing up for a newsletter, or making a purchase. LPO is a key component of successful digital marketing campaigns. It blends the principles o..." current Tag: Visual edit
• 11:0711:07, 14 June 2023 diff hist +2,958‎ N Knowledge graph ‎ Created page with "=Topic Overview= A ''Knowledge Graph'' is a powerful tool in the realm of Search Engine Optimization (SEO) and digital marketing. Originating from Google's ambitious project of the same name, a Knowledge Graph refers to a systematic collection of factual information about entities, their properties, and relationships with other entities. These entities can be anything from people and places to digital resources and abstract concepts. The data in a Knowledge Graph is stor..." current Tag: Visual edit
• 11:0511:05, 14 June 2023 diff hist +3,015‎ N Keyword research ‎ Created page with "==Overview== Keyword Research is a critical practice in the field of digital marketing, aimed at finding and analyzing the terms that people enter into search engines. The insight garnered from keyword research can help form content strategies and allow marketers to understand what information audiences are searching for. ==Usage Types== Keyword research can be used in several ways in digital marketing, including but not limited to: ===Search Engine Optimization (SEO)===..." current Tag: Visual edit
• 11:0311:03, 14 June 2023 diff hist −306‎ Internal linking ‎No edit summary current Tag: Visual edit
• 11:0211:02, 14 June 2023 diff hist +2,395‎ N Keyword density ‎ Created page with "==Overview== '''Keyword density''' refers to the percentage or frequency at which a specific keyword or phrase appears within a web page compared to the total word count. It is a fundamental concept in search engine optimization (SEO) that can significantly influence a website's visibility on search engine results pages (SERPs). Keyword density is often expressed as a percentage, calculated by dividing the number of times a keyword appears by the total number of words in..." current Tag: Visual edit
• 10:5910:59, 14 June 2023 diff hist +2,691‎ N Internal linking ‎ Created page with "==Overview== '''Internal linking''' refers to the process of creating links within a website that lead from one page on the same domain to another. This is a key aspect of Digital Marketing because it allows users to navigate a website more easily, promotes higher engagement, and can potentially improve a site's search engine optimization (SEO) ranking. ==Usage Types== ===Navigational Links=== Navigational links are commonly found in menus, footers, or headers of a w..." Tag: Visual edit
• 10:5710:57, 14 June 2023 diff hist +2,804‎ N HTTPS and SSL ‎ Created page with "==Overview== '''HTTPS''' ('''H'''yper '''T'''ext '''T'''ransfer '''P'''rotocol '''S'''ecure) and '''SSL''' ('''S'''ecure '''S'''ockets '''L'''ayer) are crucial elements of Internet security. They protect and secure data transferred between users' computers and the websites they are visiting. SSL is a protocol that creates a secure connection between a client and the server, over which any amount of data can be sent securely. HTTPS is essentially an HTTP protocol with add..." current Tag: Visual edit
• 10:5410:54, 14 June 2023 diff hist +2,324‎ N Header tags ‎ Created page with "=Topic Overview= In the realm of digital marketing, and more specifically, Search Engine Optimization (SEO), '''header tags''' play a vital role. They are HTML elements (H1, H2, H3, H4, H5, H6) used to identify headings and subheadings within your content from other types of text like paragraph text. =Usage Types= ==H1 Tags== The H1 tag, often referred to as the main header or title tag, is generally the most important header tag in terms of SEO. It's typically reserved..." current Tag: Visual edit
• 10:5210:52, 14 June 2023 diff hist +2,691‎ N Google Search Console ‎ Created page with "=Overview= Google Search Console (GSC), formerly known as Google Webmaster Tools, is a free service provided by Google that helps users monitor, maintain, and troubleshoot their site's presence in Google Search results. GSC offers insights into how Google's algorithms see and understand your website, enabling website owners, SEOs, and marketers to make data-driven decisions that could improve their site's search engine performance. ==Usage Types== ===Site Verification===..." current Tag: Visual edit
• 10:4710:47, 14 June 2023 diff hist +2,936‎ N Google Analytics ‎ Created page with "==Overview== '''Google Analytics''' is a web analytics service offered by Google that tracks and reports website traffic, allowing users to analyze in-depth detail about the visitors on their website. Launched in November 2005, it has become one of the most popular digital analytics software. Google Analytics is now the most widely used web analytics service on the Internet. It provides valuable insights that can help you to shape the success strategy of your business. G..." current Tag: Visual edit
• 10:4510:45, 14 June 2023 diff hist +1,821‎ N Geo-targeting ‎ Created page with "==Topic Overview== Geo-targeting refers to the practice of delivering different content to a website user based on his or her geographic location. It can involve the country, region/state, city, metro code/zip code, organization, IP address, ISP, or other criteria. With the proliferation of digital technology, geo-targeting has become increasingly accurate, allowing businesses to reach highly specific audiences with customized content. ===Benefits=== *'''Precision market..." current Tag: Visual edit