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Combined display of all available logs of Digital Marketing Wiki by Wolfhead Consulting. You can narrow down the view by selecting a log type, the username (case-sensitive), or the affected page (also case-sensitive).

• 13:02, 24 June 2023 WHC-admin talk contribs created page Text to HTML Ratio (Created page with "The Text to HTML Ratio is a metric that measures the amount of text on a webpage compared to the amount of HTML code required to display it. This ratio is not a direct ranking factor for search engines, but it can indirectly affect search rankings due to its impact on user experience, page indexing, and page speed. ==Overview== Most web pages are written in HTML code, which is used to display the page content, usually in text form. The Text to HTML Ratio represents the c...") Tag: Visual edit: Switched
• 13:45, 19 June 2023 WHC-admin talk contribs created page Segmentation (Created page with "==Overview== Segmentation in Digital Marketing is a method where a business divides its target market into distinct categories, based on certain variables such as demographic, behavioral, psychographic, and geographic characteristics. These segments are created to help marketers tailor their marketing campaigns to meet the specific needs of each group. The ultimate goal of segmentation is to help companies better understand their customer base, and deliver personalized...") Tag: Visual edit
• 13:43, 19 June 2023 WHC-admin talk contribs created page Search Engine Optimization (SEO) (Created page with "=Overview= SEO works by improving aspects of a website that help search engines understand the content and context of a site, and by improving the website's visibility in search engine rankings. SEO targets unpaid traffic rather than direct traffic or paid traffic, meaning that the traffic comes from users who found your website after using a search engine. The primary goals of SEO are to draw more traffic to a website, improve the quality of traffic, and to increase th...") Tag: Visual edit
• 13:41, 19 June 2023 WHC-admin talk contribs created page Return on Investment (ROI) (Created page with "=Overview= Return on Investment (ROI) is a performance measure used to evaluate the effectiveness of an investment or compare the efficiency of different investments. ROI measures the return of an investment relative to its cost. In the context of a Digital Marketing Agency, ROI is often used to understand the efficiency and profitability of marketing campaigns. It helps in measuring the return on advertising spend, and can also offer insights into which marketing strate...") Tag: Visual edit
• 13:40, 19 June 2023 WHC-admin talk contribs created page Responsive Design (Created page with "==Overview== Responsive web design has become increasingly important as the amount of mobile traffic now accounts for more than half of total internet traffic. It is now a standard feature of many website design and development projects. This approach aims at providing an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). ==Usage T...") Tag: Visual edit
• 13:38, 19 June 2023 WHC-admin talk contribs created page Reach (Created page with "=Overview= '''Reach''' refers to the total number of unique people who see, interact, or engage with an ad or content during a specific period. In digital marketing, it is a crucial metric that informs the potential audience size and the level of brand exposure. It is typically measured across various digital platforms, including social media, search engines, websites, and email marketing. ==Usage Types== ===Brand Awareness=== Reach is instrumental in increasing '''brand...") Tag: Visual edit
• 13:36, 19 June 2023 WHC-admin talk contribs created page Remarketing (Created page with "==Overview== Remarketing is a strategic way to reconnect with potential customers who have shown interest in your product or service but have not converted or completed a desired action. Whether they have abandoned a shopping cart, browsed a page, or simply landed on your home page, remarketing serves as a reminder and encourages them to return and complete the process. This form of marketing aims to capitalize on internet browsing habits, ensuring your brand remains vis...") Tag: Visual edit
• 13:35, 19 June 2023 WHC-admin talk contribs created page Programmatic Advertising (Created page with "=Overview= Programmatic advertising refers to the use of automated systems and data to make media buying decisions without human intervention. This automation makes transactions efficient and more effective, streamlining the process and consolidating your digital advertising efforts in one technology platform. The use of programmatic media buying has increased rapidly in the digital marketing world due to its efficiency, real-time capabilities, and ability to target spe...") Tag: Visual edit
• 13:34, 19 June 2023 WHC-admin talk contribs created page Pop-Up Ad (Created page with "=Overview= Pop-up ads are a form of online advertising where an ad appears in a new browser window or tab. These windows are usually generated by JavaScript, but can also be generated by other means as well. A variation on the pop-up window, the pop-under advertisement, opens a new browser window beneath the active window. Pop-ups can be seen on almost any kind of website and are employed for many reasons, such as capturing email addresses, advertising products, or condu...") Tag: Visual edit
• 13:32, 19 June 2023 WHC-admin talk contribs created page Page Rank (Created page with "==Overview== Page Rank uses a mathematical algorithm based on the webgraph, created by all World Wide Web pages as nodes and hyperlinks as edges, taking into consideration authority hubs such as cnn.com or usa.gov. Page Rank is calculated on a scale of 0 to 10. ===History=== The algorithm is designed to improve upon the idea that not all links are equal. It was developed at Stanford University by Larry Page (hence the name Page Rank) and Sergey Brin in 1996 as part of a...") Tag: Visual edit
• 13:31, 19 June 2023 WHC-admin talk contribs created page Outbound Marketing (Created page with "==Overview== Outbound marketing involves a company initiating the conversation and sending its message out to an audience. It's seen as the opposite of inbound marketing, where the consumers themselves find, or seek out, the business. Outbound marketing can be highly effective but may be viewed as intrusive by some consumers. ===Key Components of Outbound Marketing=== *'''Broadcasting''': This involves sending a universal message to a large audience through mediums like...") Tag: Visual edit
• 13:29, 19 June 2023 WHC-admin talk contribs created page Native Advertising (Created page with "==Overview== Native advertising is a type of advertising, usually online, that matches the form and function of the platform upon which it appears. It is a unique and more seamless form of advertising that integrates high-quality content into the organic experience of a given platform. ===Definition=== Native advertising involves the use of paid ads that match the look, feel, and function of the media format in which they appear. They look like part of the editorial flow...") Tag: Visual edit
• 13:28, 19 June 2023 WHC-admin talk contribs created page Microsite (Created page with "==Overview== A microsite, also known as a minisite or weblet, is a web page or group of web pages that are intended to function as a discrete entity within an existing website or to complement an offline activity. The microsite's main landing page usually has its own domain name or subdomain. Microsites are typically used to add a specialized group of information either editorial or commercial. They may be linked in to a main site or not or taken completely off a site's...") Tag: Visual edit
• 13:26, 19 June 2023 WHC-admin talk contribs created page Metadata (Created page with "==Overview== '''Metadata''' refers to the set of data that describes and gives information about other data. In the context of digital marketing, metadata becomes an essential tool to understand and optimize the performance of websites, digital campaigns, and online content. Metadata helps provide context to data, making it easier to organize, locate, and understand. This can include everything from data about webpage content and authorship, to information about images,...") Tag: Visual edit
• 13:25, 19 June 2023 WHC-admin talk contribs created page Marketing Automation (Created page with "=Overview= Marketing Automation refers to the use of software platforms and technologies specifically designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. These tasks can range from email marketing, social media posting, campaign management, analytics tracking, and more. Marketing Automation systems are designed to assist in the marketing p...") Tag: Visual edit
• 13:24, 19 June 2023 WHC-admin talk contribs created page Lead Nurturing (Created page with "==Overview== Lead nurturing is about understanding the nuances of your leads’ timing and needs. By getting these details right, businesses have a better chance of closing sales, have a better return on investment, and have increased customer retention rates. It can involve a series of actions like sending personalized follow-up emails, social media interactions, personalized content, or targeted digital advertising. ===Importance of Lead Nurturing=== Nurturing leads is...") Tag: Visual edit
• 13:22, 19 June 2023 WHC-admin talk contribs created page Lead Generation (Created page with "=Overview= Lead generation is a marketing process of stimulating and capturing interest in a product or service with the goal of developing a sales pipeline. Lead generation often uses digital channels and has been undergoing substantial changes in recent years due to the rise of new online and social techniques. ==Usage Types== ===Direct Mail=== Direct mail entails sending a physical piece of promotional material through the U.S. Postal Service or another courier servic...") Tag: Visual edit
• 13:21, 19 June 2023 WHC-admin talk contribs created page Landing Page (Created page with "==Overview== A '''landing page''' is a standalone web page created specifically for marketing or advertising purposes. It's where a visitor 'lands' after clicking on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short). ==Useage Types...") Tag: Visual edit
• 11:10, 19 June 2023 WHC-admin talk contribs created page Keyword (Created page with "=Overview= ''Keywords'' in the context of digital marketing refer to words or phrases that internet users input into search engines when searching for products, services, or content. They are central to search engine optimization (SEO) practices, pay-per-click (PPC) advertising, and content marketing strategies. Digital marketers use keywords to help their websites, content, or ads appear in search results when users enter those terms. The selection and use of the right...") Tag: Visual edit
• 11:07, 19 June 2023 WHC-admin talk contribs created page Influencer Marketing (Created page with "==Topic Overview== Influencer Marketing is a type of social media marketing strategy that utilizes endorsements and product mentions from influencers, individuals who possess a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high trust that influencers have built up with their followers, and recommendations from them serve as a form of social proof to their potential customers. This method of marketing h...") Tag: Visual edit
• 11:05, 19 June 2023 WHC-admin talk contribs created page Inbound Marketing (Created page with "==Overview== Inbound marketing was popularized by HubSpot, an American software company, around 2006. This type of marketing focuses on creating valuable experiences for customers, which has a positive impact on people and your business. It relies on the principle that earning a customer's attention is more effective than buying it. Inbound marketing includes content marketing, social media marketing, SEO, and branding to attract, engage, and delight customers. It seeks...") Tag: Visual edit
• 11:04, 19 June 2023 WHC-admin talk contribs created page Impression (Created page with "==Topic Overview== Impressions provide a measure of the number of potential viewers who have viewed a specific ad on a website or app. They're used in online advertising, which can be paid or free, like Google Ads, where advertisers pay for impressions. When used in conjunction with other metrics such as click-through rates (CTR), impressions can provide a useful gauge of how well an advertising campaign is performing. ===How Impressions Work=== Every time an ad is fetch...") Tag: Visual edit
• 11:02, 19 June 2023 WHC-admin talk contribs created page HTML (Created page with "==Overview== HTML is an application of the Standard Generalized Markup Language (SGML) and can be used to structure text, links, images, and other multimedia elements on the web. HTML tags, which are surrounded by angle brackets, are used to markup the elements on a page. Web browsers interpret these HTML tags and render the content accordingly. Although HTML is often used in conjunction with Cascading Style Sheets (CSS) and JavaScript to design more interactive and aes...") Tag: Visual edit
• 11:00, 19 June 2023 WHC-admin talk contribs created page Hashtag (Created page with "=Overview= A '''hashtag''' is a keyword or phrase preceded by the hash symbol (#), used within a message to identify a specific topic of interest or theme. Introduced to social media by Twitter in 2007, hashtags have since become an integral part of digital communication on multiple platforms such as Instagram, LinkedIn, and Facebook. They serve as a powerful tool for digital marketing agencies to amplify the reach of their campaigns, foster user engagement, and track c...") Tag: Visual edit
• 10:58, 19 June 2023 WHC-admin talk contribs created page Geotargeting (Created page with "==Overview== Geotargeting enables businesses to target specific customers based on their physical location, allowing for the creation of personalized content that is highly relevant to the user's context. This technology can increase the effectiveness of digital marketing campaigns by aligning advertising content with localized trends, cultural preferences, and language. In addition, Geotargeting is integral to Search Engine Optimization (SEO), as it can impact the visi...") Tag: Visual edit
• 10:57, 19 June 2023 WHC-admin talk contribs created page Google Ads (Created page with "=Overview= '''Google Ads''' is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). Advertisers can select specific goals for their ads, such as driving phone calls or webs...") Tag: Visual edit
• 10:55, 19 June 2023 WHC-admin talk contribs created page Funnel (Created page with "=Overview= A '''funnel''' in digital marketing is a theoretical model that illustrates the journey a consumer takes from the first interaction with a brand to the final purchase or conversion. The model is called a 'funnel' because it is wide at the top - where many potential customers are first exposed to a brand or product - and narrow at the bottom - where fewer customers make a final purchase or complete a conversion. ==Usage Types== ===Awareness Stage=== This is the...") Tag: Visual edit
• 10:53, 19 June 2023 WHC-admin talk contribs created page Exit Rate (Created page with "==Overview== The '''Exit Rate''' is a key metric used in digital marketing to determine the percentage of users who leave a particular webpage after visiting any page on a website. The exit rate differs from the bounce rate, as it accounts for visitors who may have viewed more than one page on the site before leaving, whereas bounce rate only accounts for visitors who leave after viewing just one page. ==Usage Types== Exit Rate is used in various ways within the field of...") Tag: Visual edit
• 10:50, 19 June 2023 WHC-admin talk contribs created page Engagement (Created page with "=Overview= Engagement, in the context of digital marketing, refers to the interactions individuals have with a brand or business's online presence. These interactions can come in various forms, including likes, comments, shares, views, and others. High engagement typically indicates that the audience finds the brand or content interesting, useful, or entertaining. Engagement is a key metric in digital marketing, as it helps businesses understand their audience's preferen...") Tag: Visual edit
• 10:48, 19 June 2023 WHC-admin talk contribs created page E-commerce (Created page with "==Overview== E-commerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet. E-commerce has experienced significant growth since its inception in the late 20th century. It has transformed the way businesses operate, allowing products and services to be discovered and purchased through online storefronts. With the increasing accessibility of the internet globa...") Tag: Visual edit
• 10:47, 19 June 2023 WHC-admin talk contribs created page Drip Campaign (Created page with "==Topic Overview== The main goal of a drip campaign is to engage and nurture leads through relevant information at different stages of the customer journey. It helps in moving the leads down the funnel until they are ready to make a purchase decision. Drip campaigns are automated, meaning the emails are automatically sent out based on specific timelines or user actions. It can be a very effective way to maintain engagement with potential customers and to provide them wi...") Tag: Visual edit
• 10:42, 19 June 2023 WHC-admin talk contribs created page Digital Footprint (Created page with "==Overview== Digital Footprints can be classified into two categories, namely '''Active''' and '''Passive''' Digital Footprints. ===Active Digital Footprint=== An '''Active Digital Footprint''' includes data that is willingly shared by a user. This might be through social media posts, blog writings, emails, online forms, or even app use. ===Passive Digital Footprint=== A '''Passive Digital Footprint''' is created when data is collected without the user actively sharing i...") Tag: Visual edit
• 10:40, 19 June 2023 WHC-admin talk contribs created page Digital Marketing (Created page with "==Digital Marketing== ===Overview=== Digital marketing is a broad term that refers to any marketing efforts that use digital technologies, primarily on the internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development during the 20th and 21st centuries has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday...") Tag: Visual edit
• 10:38, 19 June 2023 WHC-admin talk contribs created page Digital Advertising (Created page with "=Overview= Digital advertising methods are an integral part of digital marketing. They allow businesses and service providers to reach their customers anytime and anywhere, often in a cost-effective manner. Digital advertising can be personalized to maximize relevance to the target audience, and results can be measured accurately in real-time, unlike traditional advertising methods. ===History=== The history of digital advertising dates back to the 1990s with the advent...") Tag: Visual edit
• 10:36, 19 June 2023 WHC-admin talk contribs created page Customer Lifetime Value (CLV) (Created page with "=Overview= Customer Lifetime Value (CLV) is a prediction of the net profit associated with the entire future relationship with a customer. The concept is an important one in that it encourages businesses to shift their focus from quarterly profits to the long-term health of their customer relationships. ==Importance== The value of knowing the CLV lies in understanding the potential revenue a customer can bring over the life of their relationship with the company. This va...") Tag: Visual edit
• 10:34, 19 June 2023 WHC-admin talk contribs created page Customer Acquisition Cost (CAC) (Created page with "=Overview= Customer Acquisition Cost (CAC) is a significant business metric that represents the cost associated with convincing a potential customer to buy a product or service. This cost is inclusive of the product cost as well as the cost involved in research, marketing, and accessibility. CAC is a key performance indicator for companies to evaluate their spending on acquiring new customers. It provides businesses with a strategic insight into how much they should bud...") Tag: Visual edit
• 08:09, 19 June 2023 WHC-admin talk contribs created page CSS (Cascading Style Sheets) (Created page with "==Overview== CSS is a cornerstone technology used by most websites to create visually engaging webpages, user interfaces for web applications, and user interfaces for many mobile applications. It is used by the vast majority of websites and is an essential skill for web developers. CSS is designed to enable the separation of presentation and content, including layout, colors, and fonts. This separation improves content accessibility and offers more flexibility and contro...") Tag: Visual edit
• 08:07, 19 June 2023 WHC-admin talk contribs created page CPM (Cost Per Thousand) (Created page with "=Topic Overview= CPM, or '''Cost Per Thousand''', is a commonly used term in the digital advertising industry. It refers to the cost an advertiser pays for one thousand views or impressions of an advertisement. The 'M' in CPM stands for the Roman numeral for 1000. This pricing model is used to quantify the value and cost of advertising campaigns and is applicable to various types of digital ads such as display, video, social media, and more. ==Usage Types== ===Advertisin...") Tag: Visual edit
• 08:04, 19 June 2023 WHC-admin talk contribs created page Cost Per Lead (CPL) (Created page with "=Overview= '''Cost Per Lead (CPL)''' is a digital marketing metric used to measure the cost effectiveness and profitability of a specific marketing campaign. It is calculated by dividing the total marketing cost by the total number of leads generated. This gives the marketer a numerical value that represents the amount of money spent for each lead, allowing them to better assess the effectiveness of their marketing strategies. ==Usage Types== CPL is commonly used in onli...") Tag: Visual edit
• 08:03, 19 June 2023 WHC-admin talk contribs created page Cost Per Click (CPC) (Created page with "=Overview= '''Cost Per Click (CPC)''' is a popular billing method for digital marketing where advertisers pay a fee each time one of their ads is clicked. It is primarily associated with paid search engine marketing, such as Google Ads and Bing Ads, but also used in other digital marketing channels, like display advertising and social media advertising. ==Usage Types== The application of '''CPC''' differs based on the specific marketing strategy or campaign. This method...") Tag: Visual edit
• 08:01, 19 June 2023 WHC-admin talk contribs created page Cost Per Action (CPA) (Created page with "=Overview= Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action - for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration etc.) CPA is also known as Cost Per Acquisition, as most actions involve acquiring a new customer. CPA is considered a more optimal method of buying digital advertising from a return on investment (ROI) perspective because the advertiser only pays whe...") Tag: Visual edit
• 07:59, 19 June 2023 WHC-admin talk contribs created page Cookie (Created page with "==Overview== '''Cookies''' are essential for facilitating user experience on the internet. They allow websites to remember users' actions and preferences (such as login information, language, font size, and other display preferences) over a period of time. Hence, the user doesn't need to keep entering these details whenever they visit the site or navigate from one page to another. In the context of '''Digital Marketing''', cookies are often used for tracking users across...") Tag: Visual edit
• 07:57, 19 June 2023 WHC-admin talk contribs created page Conversion Rate (Created page with "==Overview== The '''Conversion Rate''' in digital marketing refers to the percentage of users who take a desired action on a website. This action can range from purchasing a product, signing up for a newsletter, downloading an eBook, filling out a form, or any other goal set by the digital marketer. The conversion rate is a key metric in performance marketing as it helps to understand the effectiveness of marketing campaigns and website designs. ==Usage Types== There are...") Tag: Visual edit
• 07:55, 19 June 2023 WHC-admin talk contribs created page Conversion (Created page with "==Overview== In the context of a '''digital marketing agency''', conversion is an important metric used to evaluate the success of online campaigns. Conversion tracking helps agencies to understand which elements of their marketing strategies are working effectively and which need improvement. It's also an essential part of '''conversion rate optimization (CRO)''', a discipline focused on increasing the percentage of users who complete a desired action on a website or a...") Tag: Visual edit
• 07:53, 19 June 2023 WHC-admin talk contribs created page Content Marketing (Created page with "==Overview== The idea central to content marketing is the belief that if businesses deliver consistent, ongoing valuable information to buyers, they ultimately reward the business with their loyalty and business. Unlike traditional advertising, content marketing involves the sharing of informational content that is not explicitly promotional but fosters customer engagement and brand awareness. ==Types of Content Marketing== Content Marketing is broad and can be broken do...") Tag: Visual edit
• 07:48, 19 June 2023 WHC-admin talk contribs created page Buyer Persona (Created page with "=Overview= A ''buyer persona'' is a semi-fictional representation of a company's ideal customer, derived through market research and data collected from the firm's existing clientele. These personas generally include customer demographics, behavior patterns, motivations, and goals. They help businesses understand and relate to an audience they're trying to attract and engage. The concept of the buyer persona is instrumental in the field of digital marketing, as it allow...") Tag: Visual edit
• 07:46, 19 June 2023 WHC-admin talk contribs created page Bounce Rate (Created page with "=Overview= A 'Bounce Rate' is a term used in website traffic analysis. It represents the percentage of visitors who enter a website and then leave ('bounce') rather than continuing to view other pages within the same site. This metric is one of the most effective ways to measure user engagement and the quality of user experience on a website. A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landin...") Tag: Visual edit
• 07:43, 19 June 2023 WHC-admin talk contribs created page Attribution (Created page with "==Overview== Marketing attribution provides a level of understanding of what combination of events in what particular order influence individuals to engage in a desired behavior, typically referred to as a conversion. It takes into consideration all the different touchpoints a consumer interacts with on their journey to making a purchase. ===Types of Attribution Models=== ====Single-Touch Attribution Models==== Single-Touch Attribution Models assign 100% of the credit to...") Tag: Visual edit
• 07:41, 19 June 2023 WHC-admin talk contribs created page API (Application Programming Interface) (Created page with "=Overview= An '''API''' or '''Application Programming Interface''' is a set of rules that allows software applications to communicate with each other. It defines the methods and data formats that a program can use to perform tasks, request services, or access data from another software application or service. APIs allow different software systems to interact, enabling them to share data and functionalities. They are a critical component in the digital ecosystem, being u...") Tag: Visual edit
• 07:38, 19 June 2023 WHC-admin talk contribs created page Alt Text (Created page with "==Overview== Alt text is an essential aspect of accessible web design. It is coded into the website and not typically visible to most users. Instead, it's used by screen readers to relay what's in an image to a visually impaired person. In addition, if an image fails to load, the alt text will display in its place. From an SEO perspective, search engine crawlers use this text to understand the content of the image. ==Usage Types== ===Accessibility=== For visually impaire...") Tag: Visual edit