Ad Extensions
Overview[edit | edit source]
Ad Extensions are a feature of digital advertising platforms that allow advertisers to augment their advertisements with additional information. These extensions provide users with more reasons to click on the ads by offering extra details about a business, its products, or its services. They are commonly used across various platforms, such as Google Ads and Bing Ads, enabling advertisers to increase visibility, improve click-through rates (CTR), and enhance overall campaign performance.
Usage Types[edit | edit source]
Ad Extensions are used in different ways depending on the digital advertising platform and the objectives of the advertising campaign. The types of ad extensions include:
Sitelink Extensions[edit | edit source]
These direct users to specific pages on a website, such as the contact page, product pages, or the about us page. By using sitelink extensions, advertisers can provide users with more options to interact with their website.
Callout Extensions[edit | edit source]
Callout extensions allow advertisers to include additional descriptive text in their ads. These are often used to highlight unique selling points or offers, such as "Free Shipping" or "24/7 Customer Support".
Structured Snippet Extensions[edit | edit source]
Structured snippet extensions give advertisers the ability to showcase a range of products or services offered by the business. They provide users with a snapshot of what the business offers before they click on the ad.
Call Extensions[edit | edit source]
Call extensions let advertisers include a phone number or call button within their ads. This is particularly useful for businesses that value phone calls as a form of lead generation.
Location Extensions[edit | edit source]
These extensions enable businesses to attach their physical address to the ad, useful for local businesses trying to drive foot traffic.
Price Extensions[edit | edit source]
Price extensions allow businesses to showcase their products or services directly in the ad along with their prices, leading the user straight to the purchase page.
App Extensions[edit | edit source]
App extensions are used by businesses that have a mobile app. They can include a link to download the app directly from the ad.