User contributions for WHC-admin

14 June 2023

• 10:4210:42, 14 June 2023 diff hist +1,811‎ N Featured snippets ‎ Created page with "==Overview== Featured snippets are a format that Google uses to answer a user's question directly in the search results. This format provides users with a concise, direct answer to their questions, without requiring them to click through to a specific site. Featured snippets are typically in the form of paragraphs, lists, tables, or videos and include a link to the source website. ==Usage Types== There are several types of featured snippets that can be utilized in digita..." current Tag: Visual edit
• 10:4010:40, 14 June 2023 diff hist +3,197‎ N Duplicate content ‎ Created page with "==Overview== Duplicate content is a term used in the field of Search Engine Optimization (SEO) to refer to substantial blocks of content that either completely match other content or are remarkably similar. Essentially, it's when identical or nearly identical content appears on the internet in more than one place. These multiple places could be on the same website or different websites. Duplicate content can significantly impact a website's search engine ranking. Search..." current Tag: Visual edit
• 10:3810:38, 14 June 2023 diff hist +3,366‎ N Domain authority (DA) ‎ Created page with "=Overview= Domain Authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). The score, developed by Moz, ranges from one to 100, with higher scores corresponding to a greater ability to rank. DA is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score. This score can then be used when comparing websites or tracking the "rankin..." current Tag: Visual edit
• 10:3610:36, 14 June 2023 diff hist +2,070‎ N Disavow file ‎ Created page with " ==Disavow File Overview== A '''Disavow File''' is a tool used in Search Engine Optimization (SEO), specifically designed for websites to distance themselves from harmful backlinks that could negatively affect their search engine rankings. These potentially harmful links may come from spam sites, paid link networks, or any other sources that violate Google's webmaster guidelines. The Disavow File is a part of Google's Search Console, and it allows website owners to subm..." current Tag: Visual edit
• 10:3210:32, 14 June 2023 diff hist +2,836‎ N Deep linking ‎ Created page with " =Deep Linking= ==Overview== Deep linking is a strategy in digital marketing that refers to the practice of directing users deeper into a website, mobile or web application, instead of simply guiding them to the homepage or landing page. This practice is achieved by using a uniform resource identifier (URI) that links to a specific location within a website or app. Deep linking can help improve user engagement, streamline the user experience, enhance marketing effectiven..." current Tag: Visual edit
• 10:3010:30, 14 June 2023 diff hist +2,295‎ N Crawling and indexing ‎ Created page with "=Overview= Crawling and indexing are the two critical processes that enable search engines to provide quick and relevant search results. These processes are also key for '''digital marketing''' strategies because they determine how and when a website will appear in search engine results. ===Crawling=== Crawling is the process by which search engines like Google, Bing, and Yahoo discover updated content on the web, such as new sites or pages, changes to existing sites, an..." current Tag: Visual edit
• 10:2810:28, 14 June 2023 diff hist +2,384‎ N Conversion rate optimization (CRO) ‎ Created page with "=Overview= Conversion Rate Optimization (CRO) is a systematic process aimed at increasing the percentage of website visitors that convert into customers or complete a desired action on a webpage. The practice involves understanding how users navigate through your site, what actions they take, and what's preventing them from completing the goals you've set. CRO is a crucial component of digital marketing as it allows businesses to lower their customer acquisition costs b..." current Tag: Visual edit
• 10:2610:26, 14 June 2023 diff hist +2,319‎ N Content siloing ‎ Created page with "==Overview== '''Content Siloing''' is a strategic approach to organizing and structuring digital content in a way that improves website's Search Engine Optimization (SEO) and user experience. Content siloing works on the principle of categorizing content into different sections or "silos" based on their subject or theme. This practice aids in clearly establishing the website's keyword relevance, making it easier for search engines to understand the site's content. In add..." current Tag: Visual edit
• 10:2510:25, 14 June 2023 diff hist +2,114‎ N Cloaking ‎ Created page with "==Topic Overview== '''Cloaking''' is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. However, this method is generally considered as unethical as it contradicts many search engine's guidelines. Cloaking is used to deceive search engines s..." current Tag: Visual edit
• 10:2310:23, 14 June 2023 diff hist +2,440‎ N Click-through rate (CTR) ‎ Created page with "=Overview= '''Click-through rate (CTR)''' is a metric used in digital marketing to measure the effectiveness of an advertising campaign. It is calculated by dividing the number of users who click on an ad by the number of total impressions (views) the ad receives. CTR is a vital measure as it can help determine the success of an ad campaign and inform future marketing strategies. ==Useage Types== There are different ways CTR can be used in digital marketing: ===Search Ad..." current Tag: Visual edit
• 10:1910:19, 14 June 2023 diff hist +2,272‎ N Canonical tags ‎ Created page with "=Topic Overview= A canonical tag, also known as a "rel canonical", is a type of web-markup used by SEO professionals to prevent duplicate content issues and manage the content accessibility by search engines. It's an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical" or "preferred" version of a web page. The canonical tag tells search engines which version of a URL to consider as the authoritative one in case of duplicate c..." current Tag: Visual edit
• 09:1009:10, 14 June 2023 diff hist +2,569‎ N Backlink profile ‎ Created page with "==Overview== A backlink profile refers to the portfolio of links that direct to a website or webpage from external sites. These backlinks are important elements in search engine optimization (SEO) because they can significantly influence a site's visibility and ranking on search engines like Google. A robust backlink profile can drive organic traffic, boost online credibility, and improve a website's SEO ranking. ==Usage Types== Backlink profiles are used in different as..." current Tag: Visual edit
• 09:0609:06, 14 June 2023 diff hist +2,453‎ N Anchor text ‎ Created page with "=Topic Overview= Anchor text refers to the clickable text in a hyperlink. It's typically underlined and highlighted in blue, though web designers can modify its appearance according to the website's design theme. The importance of anchor text comes from its ability to give search engines and users relevant contextual information about the content of the link's destination. ===SEO Relevance=== From an SEO perspective, search engines use anchor text as a way to understand..." current Tag: Visual edit
• 09:0309:03, 14 June 2023 diff hist +1,950‎ N Alt tags ‎ Created page with "=Overview= Alt Tags, also known as "alt attributes" or "alt descriptions," are HTML attributes applied to image tags to provide a text equivalent for that image. They play a significant role in web accessibility, particularly for visually impaired users who rely on screen readers. Beyond accessibility, Alt Tags serve a critical function in Digital Marketing. They help search engines understand the content of images, thus improving the search engine optimization (SEO) of..." current Tag: Visual edit
• 08:5908:59, 14 June 2023 diff hist +2,720‎ N Accelerated Mobile Pages (AMP) ‎ Created page with "=Overview= Accelerated Mobile Pages (AMP) is an open-source HTML framework developed by the AMP Open Source Project. It was originally created by Google as a means to make web content load faster for mobile users. AMP optimizes mobile web browsing and intends to increase the performance of the mobile web. The project seeks to provide a user-first format for web content, designed to be 'fast, beautiful, and high-performing across devices and distribution platforms.' ==Usa..." current Tag: Visual edit
• 08:5308:53, 14 June 2023 diff hist +2,205‎ N Google BERT ‎ Created page with "==Topic Overview== BERT, which stands for Bidirectional Encoder Representations from Transformers, is a method developed by Google for natural language processing (NLP) pre-training. Launched in 2018, it has been widely implemented in various applications like search engine optimization, content creation, and understanding user intent. BERT is a state-of-the-art machine learning model for NLP tasks, developed by researchers at Google AI Language. It's based on the Transf..." current Tag: Visual edit
• 08:5008:50, 14 June 2023 diff hist +2,322‎ N Google Medic ‎ Created page with "==Overview== The '''Google Medic Update''' is a major algorithm update rolled out by Google in August 2018. Aimed at enhancing the quality of search results, this update prioritizes websites that display a high level of expertise, authoritativeness, and trustworthiness (E-A-T). It has had a significant impact on medical, health, fitness, and wellness websites, hence the moniker "Medic". The Medic Update primarily impacted YMYL (Your Money Your Life) websites, which encom..." current Tag: Visual edit
• 08:4308:43, 14 June 2023 diff hist +2,993‎ N Google Speed ‎ Created page with "==Overview== The Google Speed Update is an algorithm update by Google, designed to prioritize websites that load quickly on mobile devices in search engine rankings. The update was rolled out in July 2018 as part of Google's broader initiative to enhance user experience by encouraging webmasters to prioritize speed optimization. Google Speed Update is an essential part of Google's PageRank algorithm. This algorithm update specifically targets slow-loading web pages, cons..." current Tag: Visual edit
• 08:3908:39, 14 June 2023 diff hist +2,145‎ N Google RankBrain ‎ Created page with "==Overview== Google RankBrain is a machine learning (AI) algorithm that Google uses to sort the search results. It also helps Google process and understand search queries. RankBrain is part of Google's Hummingbird search algorithm and it helps Google to understand the context and intent behind search queries, and to provide more relevant search results. ===History=== RankBrain was announced by Google on October 26, 2015. It had been in use since the early part of the yea..." current Tag: Visual edit
• 08:3708:37, 14 June 2023 diff hist +2,531‎ N Google Mobilegeddon ‎ Created page with "=Topic Overview= '''Google Mobilegeddon''' is an important algorithmic update rolled out by Google on April 21, 2015. This update significantly influenced the rankings of webpages in Google's mobile search results, favoring those that were mobile-friendly and penalizing those that were not. ==History== The term '''Mobilegeddon''' was coined in response to the prediction that this update would cause significant upheaval, akin to Armageddon, in the world of mobile search r..." current Tag: Visual edit
• 08:3508:35, 14 June 2023 diff hist +2,575‎ N Google Hummingbird ‎ Created page with "==Overview== Google Hummingbird is a search algorithm used by Google. Introduced on August 20, 2013, Hummingbird emphasizes the meaning behind words in a search query, rather than individual terms, marking a significant change in Google's search approach. Google Hummingbird is named so because of its speed and accuracy. It is Google's response to the changing nature of internet searches, with an increasing number of users framing their searches in the form of complex que..." current Tag: Visual edit
• 08:3208:32, 14 June 2023 diff hist +3,110‎ N Google Penguin ‎ Created page with "==Overview== Google Penguin is an algorithm update and system implemented by Google to better reward high-quality websites and penalize those that fail to comply with Google’s webmaster guidelines. It was first introduced in April 2012 and aimed to decrease the search engine rankings of websites that violate Google's Webmaster Guidelines by using manipulative techniques to artificially increase their ranks. Google Penguin targets websites that use black-hat SEO techniq..." current Tag: Visual edit
• 08:3008:30, 14 June 2023 diff hist −64‎ Google Panda ‎No edit summary current Tag: Visual edit
• 08:2908:29, 14 June 2023 diff hist +2,973‎ N Google Panda ‎ Created page with "==Overview== '''Google Panda''' is an update to Google's search results ranking algorithm that was first released in February 2011. The main aim of the Google Panda update was to keep low-quality, thin content sites away from the first page of Google search results and reward higher-quality sites with engaging content. ==Background== Google Panda was developed by Navneet Panda, the Google engineer after whom the update is named. This update was a response to user complai..." Tag: Visual edit
• 08:2408:24, 14 June 2023 diff hist +3,674‎ N Google Mayday ‎ Created page with "=Overview= The '''Google Mayday''' update is a significant algorithm update rolled out by Google in 2010. Named "Mayday" for its initial release in early May, it primarily targeted long-tail keywords, aiming to provide higher-quality, more relevant search results for users. As an integral part of Google's search algorithm, it has had a substantial influence on digital marketing strategies and search engine optimization (SEO) practices. The Mayday update was mainly inten..." current Tag: Visual edit
• 07:4807:48, 14 June 2023 diff hist +7,346‎ N Google Caffeine ‎ Added the information about the Google Caffeine update current Tag: Visual edit