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Combined display of all available logs of Digital Marketing Wiki by Wolfhead Consulting. You can narrow down the view by selecting a log type, the username (case-sensitive), or the affected page (also case-sensitive).

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  • 10:19, 14 June 2023 WHC-admin talk contribs created page Canonical tags (Created page with "=Topic Overview= A canonical tag, also known as a "rel canonical", is a type of web-markup used by SEO professionals to prevent duplicate content issues and manage the content accessibility by search engines. It's an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical" or "preferred" version of a web page. The canonical tag tells search engines which version of a URL to consider as the authoritative one in case of duplicate c...") Tag: Visual edit
  • 09:10, 14 June 2023 WHC-admin talk contribs created page Backlink profile (Created page with "==Overview== A backlink profile refers to the portfolio of links that direct to a website or webpage from external sites. These backlinks are important elements in search engine optimization (SEO) because they can significantly influence a site's visibility and ranking on search engines like Google. A robust backlink profile can drive organic traffic, boost online credibility, and improve a website's SEO ranking. ==Usage Types== Backlink profiles are used in different as...") Tag: Visual edit
  • 09:06, 14 June 2023 WHC-admin talk contribs created page Anchor text (Created page with "=Topic Overview= Anchor text refers to the clickable text in a hyperlink. It's typically underlined and highlighted in blue, though web designers can modify its appearance according to the website's design theme. The importance of anchor text comes from its ability to give search engines and users relevant contextual information about the content of the link's destination. ===SEO Relevance=== From an SEO perspective, search engines use anchor text as a way to understand...") Tag: Visual edit
  • 09:03, 14 June 2023 WHC-admin talk contribs created page Alt tags (Created page with "=Overview= Alt Tags, also known as "alt attributes" or "alt descriptions," are HTML attributes applied to image tags to provide a text equivalent for that image. They play a significant role in web accessibility, particularly for visually impaired users who rely on screen readers. Beyond accessibility, Alt Tags serve a critical function in Digital Marketing. They help search engines understand the content of images, thus improving the search engine optimization (SEO) of...") Tag: Visual edit
  • 08:59, 14 June 2023 WHC-admin talk contribs created page Accelerated Mobile Pages (AMP) (Created page with "=Overview= Accelerated Mobile Pages (AMP) is an open-source HTML framework developed by the AMP Open Source Project. It was originally created by Google as a means to make web content load faster for mobile users. AMP optimizes mobile web browsing and intends to increase the performance of the mobile web. The project seeks to provide a user-first format for web content, designed to be 'fast, beautiful, and high-performing across devices and distribution platforms.' ==Usa...") Tag: Visual edit
  • 08:53, 14 June 2023 WHC-admin talk contribs created page Google BERT (Created page with "==Topic Overview== BERT, which stands for Bidirectional Encoder Representations from Transformers, is a method developed by Google for natural language processing (NLP) pre-training. Launched in 2018, it has been widely implemented in various applications like search engine optimization, content creation, and understanding user intent. BERT is a state-of-the-art machine learning model for NLP tasks, developed by researchers at Google AI Language. It's based on the Transf...") Tag: Visual edit
  • 08:50, 14 June 2023 WHC-admin talk contribs created page Google Medic (Created page with "==Overview== The '''Google Medic Update''' is a major algorithm update rolled out by Google in August 2018. Aimed at enhancing the quality of search results, this update prioritizes websites that display a high level of expertise, authoritativeness, and trustworthiness (E-A-T). It has had a significant impact on medical, health, fitness, and wellness websites, hence the moniker "Medic". The Medic Update primarily impacted YMYL (Your Money Your Life) websites, which encom...") Tag: Visual edit
  • 08:43, 14 June 2023 WHC-admin talk contribs created page Google Speed (Created page with "==Overview== The Google Speed Update is an algorithm update by Google, designed to prioritize websites that load quickly on mobile devices in search engine rankings. The update was rolled out in July 2018 as part of Google's broader initiative to enhance user experience by encouraging webmasters to prioritize speed optimization. Google Speed Update is an essential part of Google's PageRank algorithm. This algorithm update specifically targets slow-loading web pages, cons...") Tag: Visual edit
  • 08:39, 14 June 2023 WHC-admin talk contribs created page Google RankBrain (Created page with "==Overview== Google RankBrain is a machine learning (AI) algorithm that Google uses to sort the search results. It also helps Google process and understand search queries. RankBrain is part of Google's Hummingbird search algorithm and it helps Google to understand the context and intent behind search queries, and to provide more relevant search results. ===History=== RankBrain was announced by Google on October 26, 2015. It had been in use since the early part of the yea...") Tag: Visual edit
  • 08:37, 14 June 2023 WHC-admin talk contribs created page Google Mobilegeddon (Created page with "=Topic Overview= '''Google Mobilegeddon''' is an important algorithmic update rolled out by Google on April 21, 2015. This update significantly influenced the rankings of webpages in Google's mobile search results, favoring those that were mobile-friendly and penalizing those that were not. ==History== The term '''Mobilegeddon''' was coined in response to the prediction that this update would cause significant upheaval, akin to Armageddon, in the world of mobile search r...") Tag: Visual edit
  • 08:35, 14 June 2023 WHC-admin talk contribs created page Google Hummingbird (Created page with "==Overview== Google Hummingbird is a search algorithm used by Google. Introduced on August 20, 2013, Hummingbird emphasizes the meaning behind words in a search query, rather than individual terms, marking a significant change in Google's search approach. Google Hummingbird is named so because of its speed and accuracy. It is Google's response to the changing nature of internet searches, with an increasing number of users framing their searches in the form of complex que...") Tag: Visual edit
  • 08:32, 14 June 2023 WHC-admin talk contribs created page Google Penguin (Created page with "==Overview== Google Penguin is an algorithm update and system implemented by Google to better reward high-quality websites and penalize those that fail to comply with Google’s webmaster guidelines. It was first introduced in April 2012 and aimed to decrease the search engine rankings of websites that violate Google's Webmaster Guidelines by using manipulative techniques to artificially increase their ranks. Google Penguin targets websites that use black-hat SEO techniq...") Tag: Visual edit
  • 08:29, 14 June 2023 WHC-admin talk contribs created page Google Panda (Created page with "==Overview== '''Google Panda''' is an update to Google's search results ranking algorithm that was first released in February 2011. The main aim of the Google Panda update was to keep low-quality, thin content sites away from the first page of Google search results and reward higher-quality sites with engaging content. ==Background== Google Panda was developed by Navneet Panda, the Google engineer after whom the update is named. This update was a response to user complai...") Tag: Visual edit
  • 08:24, 14 June 2023 WHC-admin talk contribs created page Google Mayday (Created page with "=Overview= The '''Google Mayday''' update is a significant algorithm update rolled out by Google in 2010. Named "Mayday" for its initial release in early May, it primarily targeted long-tail keywords, aiming to provide higher-quality, more relevant search results for users. As an integral part of Google's search algorithm, it has had a substantial influence on digital marketing strategies and search engine optimization (SEO) practices. The Mayday update was mainly inten...") Tag: Visual edit
  • 07:48, 14 June 2023 WHC-admin talk contribs created page Google Caffeine (Added the information about the Google Caffeine update) Tag: Visual edit
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