User contributions for WHC-admin

19 June 2023

• 07:3807:38, 19 June 2023 diff hist +1,872‎ N Alt Text ‎ Created page with "==Overview== Alt text is an essential aspect of accessible web design. It is coded into the website and not typically visible to most users. Instead, it's used by screen readers to relay what's in an image to a visually impaired person. In addition, if an image fails to load, the alt text will display in its place. From an SEO perspective, search engine crawlers use this text to understand the content of the image. ==Usage Types== ===Accessibility=== For visually impaire..." current Tag: Visual edit
• 07:3507:35, 19 June 2023 diff hist +2,282‎ N Algorithm ‎ Created page with "==Overview== Algorithms are the backbone of any computing system, playing a crucial role in digital marketing. They help marketers analyze consumer behavior, optimize advertisements, improve marketing strategies, and much more. Algorithms can be deterministic, providing predictable and consistent results, or stochastic, where results may vary with different implementations. ===Digital Marketing and Algorithms=== In digital marketing, algorithms are primarily used to anal..." current Tag: Visual edit

15 June 2023

• 15:4515:45, 15 June 2023 diff hist +3,378‎ N Ad Viewability ‎ Created page with "=Overview= Ad Viewability is a crucial metric in digital advertising that determines whether an ad has the potential to be seen by a user or not. It's not just about whether the ad was loaded on the page, but whether it was actually in a position where a user could see it. The Interactive Advertising Bureau (IAB) defines an ad as viewable if at least 50% of its pixels are visible on the screen for a minimum of one second (for display ads) or two seconds (for video ads)...." current Tag: Visual edit
• 15:4215:42, 15 June 2023 diff hist +1,490‎ N Ad Server ‎ Created page with "=Overview= An '''Ad Server''' is a type of technology, which is used by advertisers, publishers, ad agencies, and ad networks to manage and run online advertising campaigns. Ad servers are responsible for making instantaneous decisions about what ads to show on a website, then serving them. Additionally, an ad server tracks the ads’ performance and generates reports to provide insights about an ad campaign's effectiveness. ==Usage Types== There are primarily two types..." current Tag: Visual edit
• 15:4015:40, 15 June 2023 diff hist +2,031‎ N Ad Inventory ‎ Created page with "==Topic Overview== An '''Ad Inventory''' is akin to virtual real estate, with specific locations on digital platforms being more valuable depending on visibility, user interaction, and other factors. Advertisers typically buy this space from publishers, either directly or via an advertising network, based on the desired reach and audience demographics. ===Types of Ad Inventory=== There are three main types of ad inventory: *'''Premium Inventory''': These ad spaces are ty..." current Tag: Visual edit
• 15:3815:38, 15 June 2023 diff hist +1,231‎ N Ad Exchange ‎ Created page with "==Overview== Ad Exchanges are a pivotal part of programmatic advertising, allowing the trading of display, video, mobile and other types of advertisements, in a manner akin to a stock exchange. They provide increased transparency, as both publishers and advertisers have information about the impressions being sold and purchased. Ad Exchanges represent an efficient, streamlined method of buying and selling ads that reduces costs and enhances targeting capabilities. ==Usag..." current Tag: Visual edit
• 15:3715:37, 15 June 2023 diff hist +2,267‎ N Acquisition ‎ Created page with "==Overview== In digital marketing, acquisition refers to the process of converting a consumer into a customer. The key goal during the acquisition phase is to attract potential customers and encourage them to engage with the brand, either by making a purchase, signing up for a newsletter, or performing some other desirable action. Metrics associated with acquisition typically include Cost Per Acquisition (CPA), Conversion Rate, and Acquisition Rate, among others. ==Usage..." current Tag: Visual edit
• 15:3515:35, 15 June 2023 diff hist +2,755‎ N Website Conversion Rate Optimization ‎ Created page with "=Overview= Website Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who complete a desired action — be it filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users navigate your site, what actions they perform, and what's stopping them from completing your goals. ==Usage Types== ===Marketing Optimization=== Website Conversion Rate Optimization plays a critical role..." current Tag: Visual edit
• 15:3115:31, 15 June 2023 diff hist +2,791‎ N User Journey Mapping ‎ Created page with "=Overview= User Journey Mapping is a visual interpretation of an individual's relationship with a digital product or service over time and across different channels. This technique allows digital marketing agencies to better understand the needs and behaviors of their target audience, identify pain points, and improve user experience, thereby leading to higher conversion rates and customer satisfaction. ==Usage Types== ===Discovery=== User Journey Mapping aids digital ma..." current Tag: Visual edit
• 15:3015:30, 15 June 2023 diff hist +2,562‎ N Social Media Management ‎ Created page with "==Overview== Social media management refers to the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, such as Facebook, Instagram, and Twitter. Businesses and marketers use social media management tools and services to reach their marketing goals. It's a crucial aspect of digital marketing, as it provides companies with a platform to engage directly with their customers, gather insights, and improve their online presen..." current Tag: Visual edit
• 15:2915:29, 15 June 2023 diff hist +2,985‎ N Social Media Advertising ‎ Created page with "=Overview= Social Media Advertising refers to the process of gaining traffic or attention to brands, products, or services through social media platforms. The primary aim is to offer targeted advertisements to individual users of these platforms based on consumer behaviors and preferences. Social media advertising can be used for various objectives like brand awareness, lead generation, website traffic increase, and direct product sales. ==Usage Types== There are various..." current Tag: Visual edit
• 15:2315:23, 15 June 2023 diff hist −52‎ Social Listening ‎No edit summary current Tag: Visual edit
• 15:2315:23, 15 June 2023 diff hist +1,741‎ N Social Listening ‎ Created page with "=Overview= thumb|Social Listening'''Social Listening''' is the process of monitoring digital conversations to understand what customers are saying about a brand and industry online. It is an essential component in audience research and is increasingly vital for successful digital marketing strategies. ==Usage Types== ===Customer Engagement=== Social listening can be used to engage directly with customers, addressing their queries, complaints..." Tag: Visual edit
• 15:2115:21, 15 June 2023 diff hist +2,633‎ N Personalization ‎ Created page with "=Overview= Personalization is a critical aspect of digital marketing, focused on delivering individualized content to users based on their characteristics, behaviors, and preferences. It involves analyzing user data and utilizing technology to tailor experiences, ultimately increasing user engagement, loyalty, and conversion rates. ==Types of Personalization== ===Behavioral Personalization=== Behavioral personalization involves analyzing a user's online behavior - such a..." current Tag: Visual edit
• 15:1815:18, 15 June 2023 diff hist +2,106‎ N Performance Marketing ‎ Created page with "=Overview= '''Performance Marketing''' is a comprehensive term that refers to online marketing and advertising programs where advertisers (a.k.a., “retailers” or “merchants”) pay marketing companies (a.k.a, “affiliates” or “publishers”) when a specific action is completed; such as a sale, lead, or click. The ubiquity of internet access has given rise to the digital marketing era, where Performance Marketing has evolved as a measurable and result-driven me..." current Tag: Visual edit
• 15:1515:15, 15 June 2023 diff hist +2,168‎ N Paid Search ‎ Created page with "=Overview= Paid Search, often known as Pay-Per-Click (PPC) advertising, is a model of digital marketing where advertisers pay a fee each time one of their ads is clicked. It essentially involves buying traffic to your website rather than earning it organically. Search engine advertising, such as Google Ads, is one of the most common types of paid search. It allows advertisers to bid for ad placement in a search engine's sponsored links, where their advertisement appears..." current Tag: Visual edit
• 15:1115:11, 15 June 2023 diff hist +1,955‎ N Online Reputation Management ‎ Created page with "==Overview== Online Reputation Management (ORM) refers to the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. ORM helps drive public opinion about a business and its products and services by controlling online information about that entity. The internet is a dynamic ecosystem where opinions, reviews, and information can circulate very quickly, significantly impacting an individu..." current Tag: Visual edit
• 15:0915:09, 15 June 2023 diff hist +1,852‎ N Mobile Marketing ‎ Created page with "==Overview== Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it's all accessible through a small mobile screen. Mobile Marketing includes advertising activities that connect advertisers to consumers via mobile devices and networks. Mobile devices include phones, tablets, and other devices. Mobile marketing..." current Tag: Visual edit
• 15:0615:06, 15 June 2023 diff hist +1,894‎ N Key Performance Indicators ‎ Created page with "==Overview== Key Performance Indicators (KPIs) are quantifiable measures that organizations use to track and analyze their performance over time. They are a critical tool in digital marketing, as they allow agencies to determine the effectiveness of their campaigns and strategies. KPIs provide tangible evidence of success or failure, informing future strategic decisions. ==Usage Types== There are numerous types of KPIs used in digital marketing. The specific KPIs chosen..." current Tag: Visual edit
• 15:0515:05, 15 June 2023 diff hist +1,996‎ N Heatmap Analysis ‎ Created page with "==Overview== Heatmaps allow digital marketers to visualize complex data in an accessible way. They offer insights into the behavior and habits of website users by showing which areas of a website are most interacted with and which areas are not. The 'hotter' (or more colorful) the area, the more activity it has seen. The 'cooler' (or less colorful) areas indicate fewer interactions. ==Usage Types== ===Click Heatmaps=== Click heatmaps show where users have clicked on a we..." current Tag: Visual edit
• 13:0113:01, 15 June 2023 diff hist +1,992‎ N Growth Hacking ‎ Created page with "==Topic Overview== Growth hacking is a marketing strategy that uses creative, low-cost strategies to help businesses acquire and retain customers. Often times these marketing tactics are digital in nature, but they can also include offline activities. The term was coined by Sean Ellis, founder of GrowthHackers, in 2010. It's primarily associated with startups who need massive growth in a short time on small budgets, but it has become more mainstream as larger companies a..." current Tag: Visual edit
• 12:5912:59, 15 June 2023 diff hist +2,433‎ N Funnel Optimization ‎ Created page with "==Overview== In the digital marketing landscape, funnel optimization is a crucial element for any business to improve conversion rates and, ultimately, boost revenue. By analyzing and tweaking each stage of the sales funnel, businesses can identify bottlenecks and opportunities, ensuring a smoother journey for the potential customer, which leads to higher conversion rates. ==Usage Types== ===Awareness=== At this stage, optimization strategies focus on making potential cu..." current Tag: Visual edit
• 12:5712:57, 15 June 2023 diff hist +1,956‎ N Email Marketing ‎ Created page with "==Overview== Email Marketing allows businesses to keep their customers informed and tailor their marketing messages to their audience. It also provides a way to reach customers in a place most people visit every day — their inbox. A major advantage of email marketing for businesses is its ability to provide a higher return on investment compared to other marketing channels. ==Usage Types== ===Direct Emails=== Direct emails involve sending a promotional message in the f..." current Tag: Visual edit
• 12:5512:55, 15 June 2023 diff hist +2,452‎ N Digital Marketing Strategy ‎ Created page with "=Overview= Digital Marketing Strategy refers to the series of actions that are designed to achieve a company's overarching marketing goals via online channels. These actions make up a plan that focuses on driving increased awareness, engagement, conversion, and retention using various digital marketing techniques. ==Usage Types== Digital Marketing Strategies can be broadly classified into several types, including: ===Search Engine Optimization (SEO)=== SEO is the process..." current Tag: Visual edit
• 12:5412:54, 15 June 2023 diff hist +2,548‎ N Data Visualization ‎ Created page with "==Overview== '''Data Visualization''' is the graphical representation of information and data. By using visual elements like charts, graphs, and maps, data visualization tools provide an accessible way to see and understand trends, outliers, and patterns in data. In the context of a digital marketing agency, data visualization is an essential tool that aids in decision-making, trend spotting, and communicating complex ideas clearly and effectively. ==Data Visualization i..." current Tag: Visual edit
• 12:5212:52, 15 June 2023 diff hist +3,370‎ N Data Analysis ‎ Created page with "=Overview= Data Analysis refers to the process of cleaning, inspecting, transforming, and modeling data with the goal of uncovering useful information, drawing conclusions, and supporting decision-making. In the context of a Digital Marketing Agency, data analysis involves the evaluation of data from various sources like social media, websites, and other marketing channels to generate actionable insights, aid strategic planning, and improve overall business performance...." current Tag: Visual edit
• 12:5012:50, 15 June 2023 diff hist +2,335‎ N Customer Retention ‎ Created page with "=Overview= Customer Retention refers to the ability of a company or product to retain its customers over some specified period. It can also be seen as the activities and actions companies take to reduce the number of customer defections. High customer retention means customers of the product or service tend to return, continue to buy or in some way not defect to another product or company, or to non-use entirely. The importance of customer retention can't be overstated...." current Tag: Visual edit
• 12:4712:47, 15 June 2023 diff hist +2,328‎ N Customer Relationship Management (CRM) ‎ Created page with "==Overview== CRM systems compile customer data from various channels, including a company's website, telephone, email, live chat, marketing materials, and social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs. ===Historical Background=== The concept of customer relationship management started in the early 1970s when customer satisfaction was evaluated using ann..." current Tag: Visual edit
• 12:4412:44, 15 June 2023 diff hist +1,622‎ N Customer Journey ‎ Created page with "==Topic Overview== The '''Customer Journey''' refers to the process that a consumer undergoes before deciding to purchase a product or service. This involves different touchpoints across multiple channels and stages, from the initial awareness to the final purchase decision, and possibly even to post-purchase evaluation and repurchase. In the context of a digital marketing agency, understanding the customer journey is crucial for developing effective marketing strategies..." current Tag: Visual edit
• 12:4212:42, 15 June 2023 diff hist +3,622‎ N Customer Engagement ‎ Created page with "=Overview= Customer engagement refers to the ways in which a business maintains an ongoing relationship with its customers through various channels, ultimately enhancing customer loyalty and promoting brand growth. This involves a business's strategy in interacting, understanding, and serving its customers in ways that provide value and encourage customers to interact and share the experiences they have with a brand or product. ==Usage Types== ===Marketing=== Customer en..." current Tag: Visual edit
• 12:4012:40, 15 June 2023 diff hist +1,798‎ N Customer Acquisition ‎ Created page with "=Overview= Customer Acquisition is a strategy employed by businesses to attract and acquire new customers. It involves all activities related to persuading potential customers to buy a company's products or services. The process encompasses several stages, including creating awareness, engaging customers, conversion, and retention. Customer Acquisition plays a significant role in expanding a business’s market share, boosting sales, and achieving sustainable growth. ==..." current Tag: Visual edit
• 12:3812:38, 15 June 2023 diff hist +1,656‎ N CRM Integration ‎ Created page with "=Overview= CRM Integration is the process of synchronizing data and coordinating functionalities between a Customer Relationship Management (CRM) system and other software systems or applications. This synchronization and coordination allow for a unified view of customer data, improved communication among teams, automated workflows, better lead tracking, and enhanced overall business efficiency. ==Usage Types== ===Sales and Marketing Integration=== CRM Integration with s..." current Tag: Visual edit
• 12:3612:36, 15 June 2023 diff hist +2,154‎ N Conversion Tracking ‎ Created page with "=Overview= Conversion Tracking is a powerful tool in digital marketing that allows businesses to understand the effectiveness of their online marketing campaigns. This mechanism involves measuring the actions users take after interacting with a marketing campaign, such as making a purchase, signing up for a newsletter, or filling out a form. These actions are known as "conversions," hence the term "conversion tracking." The data acquired from conversion tracking can help..." current Tag: Visual edit
• 12:3512:35, 15 June 2023 diff hist +1,688‎ N Content Management System (CMS) ‎ Created page with "=Overview= A Content Management System (CMS) is a software application that allows users to create, manage, and modify digital content. These systems are typically used for enterprise content management (ECM) and web content management (WCM). They provide an interface that simplifies the complexities of web development, enabling non-technical users to create functional websites and digital platforms with ease. CMS applications are often used in collaborative settings wh..." current Tag: Visual edit
• 12:3312:33, 15 June 2023 diff hist +1,777‎ N Content Curation ‎ Created page with "==Overview== Content Curation serves as a strategic marketing approach, geared towards attracting traffic, engaging audiences, and extending brand reach by providing valuable content from various sources on a specific subject matter. In a digital era where information is abundant, content curation helps a brand stand out by delivering targeted and quality content to its audience. ===Benefits=== Content curation provides several benefits to both marketers and consumers: #..." current Tag: Visual edit
• 12:3012:30, 15 June 2023 diff hist +1,951‎ N Content Calendar ‎ Created page with "==Overview== A Content Calendar acts as a centralized platform for planning, creating, and scheduling content. This tool is used to manage and coordinate the process of content creation, distribution, and analysis. It provides a clear view of a company's or individual's content strategy over time, assisting in maintaining a consistent posting schedule across various platforms. ==Usage Types== Content Calendars can be utilized in several different ways, depending on the n..." current Tag: Visual edit
• 12:2812:28, 15 June 2023 diff hist +1,056‎ Competitive Analysis ‎No edit summary current Tag: Visual edit
• 12:2412:24, 15 June 2023 diff hist +2,677‎ N Competitive Analysis ‎ Created page with "==Overview== thumbCompetitive Analysis in the context of a Digital Marketing Agency refers to the process of identifying, studying, and comparing competitors in the digital sphere to understand their strategies, strengths, weaknesses, and market position. It provides a strategic context to understand market dynamics and helps agencies optimize their strategies, capitalize on competitors' weaknesses, and better satisfy their clie..." Tag: Visual edit
• 12:2212:22, 15 June 2023 diff hist −36‎ Campaign Management ‎No edit summary current Tag: Visual edit
• 12:2112:21, 15 June 2023 diff hist +1,758‎ N Campaign Management ‎ Created page with "=Topic Overview= Campaign management is an integral aspect of Digital Marketing. It refers to the process of planning, executing, tracking, and analyzing marketing campaigns. These campaigns are often designed with specific goals in mind, such as increasing brand awareness, generating leads, driving sales, or engaging customers. Campaign management often involves multiple channels, including search engines, social media, email, and more. ==Usage Types== There are several..." Tag: Visual edit
• 12:1912:19, 15 June 2023 diff hist +2,147‎ N Brand Awareness ‎ Created page with "=Overview= Brand Awareness refers to the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services. It's a key concept in marketing, where more brand awareness generally signifies that the brand is dominant or well established in the market. Brand awareness is not just about getting your brand name out there, but it's about helping consumers understand the qualities that make your brand unique. This involve..." current Tag: Visual edit
• 12:1612:16, 15 June 2023 diff hist +2,280‎ N Branding ‎ Created page with "==Overview== Branding is a way of defining your business to yourself, your team, and your external audiences. It could be called the business' "identity", but only on the understanding that it embodies the core of what the business is and its values, not just what it looks and sounds like. Brands are there to identify, not to explain or directly sell. In fact, it is possible to create a brand that isn't even attached to a physical product or concrete service. ===Importan..." current Tag: Visual edit
• 12:1512:15, 15 June 2023 diff hist −689‎ Blogging ‎No edit summary current Tag: Visual edit
• 12:1512:15, 15 June 2023 diff hist −132‎ Blogging ‎No edit summary Tag: Visual edit
• 12:1012:10, 15 June 2023 diff hist +2,574‎ N Blogging ‎ Created page with "==Topic Overview== Blogging started as a way for individuals to write diary-style entries but it has since been incorporated into websites for businesses, news outlets, professional writers, and more. Blogging can be an effective digital marketing tool, providing content that can draw users to a site, give them reasons to return, and increase the site's visibility on search engines. ==Useage Types== Blogging is used for a variety of purposes in digital marketing: ===Busi..." Tag: Visual edit
• 10:1310:13, 15 June 2023 diff hist +2,638‎ N Behavioral Targeting ‎ Created page with "==Topic Overview== '''Behavioral Targeting''' is a digital marketing strategy that involves collecting data about an individual's online behavior to understand their interests and preferences. The goal of behavioral targeting is to provide personalized advertisements and content that are relevant to the individual, thereby improving the effectiveness of the marketing effort. The process of behavioral targeting typically involves tracking a user's activity on the interne..." current Tag: Visual edit
• 10:1110:11, 15 June 2023 diff hist +1,420‎ N B2C Marketing ‎ Created page with "=Overview= B2C marketing is the method of a business communicating with individual customers (the consumer). The goal of B2C marketing is to convert shoppers into buyers as aggressively and consistently as possible. It differs from B2B marketing, which is directed towards other businesses. B2C marketing takes a more personal approach, aiming to capture the customer's attention and persuade them to make a purchase. ==Usage Types== ===Product Driven=== '''Product Driven B2..." current Tag: Visual edit
• 10:0110:01, 15 June 2023 diff hist +2,282‎ N B2B Marketing ‎ Created page with "==Topic Overview== B2B marketing is integral to the operations of many companies across industries. Unlike B2C marketing ('''business-to-consumer'''), B2B marketing focuses on building relationships and communicating value proposition to other businesses. These strategies are designed to meet the needs of businesses, which typically have different purchasing processes and decision-making criteria than individual consumers. ==Usage Types== ===Direct Marketing=== Direct ma..." current Tag: Visual edit
• 09:5909:59, 15 June 2023 diff hist −38‎ Audience Segmentation ‎No edit summary current Tag: Visual edit
• 09:5809:58, 15 June 2023 diff hist +1,796‎ N Audience Segmentation ‎ Created page with "==Topic Overview== Audience segmentation plays a pivotal role in Digital Marketing. By understanding the distinct groups within a target market, businesses can tailor their marketing messages to resonate more effectively with different segments, leading to increased engagement, conversions, and ultimately, revenue. The key to effective audience segmentation is understanding the audience's needs, preferences, and behavior. This information can be gathered through various..." Tag: Visual edit