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Combined display of all available logs of Digital Marketing Wiki by Wolfhead Consulting. You can narrow down the view by selecting a log type, the username (case-sensitive), or the affected page (also case-sensitive).

• 13:55, 14 June 2023 WHC-admin talk contribs created page Rich snippets (Created page with "==Topic Overview== '''Rich Snippets''' are structured data markup that webmasters can add to their HTML, which allows search engines to better understand the information contained on each web page. This enhanced understanding can lead to the generation of rich results, which display more detailed and visually appealing information to users than standard search results. For example, a rich snippet for a recipe might include a star rating, preparation time, and a thumbnail...") Tag: Visual edit
• 13:45, 14 June 2023 WHC-admin talk contribs created page Redirects (Created page with "=Overview= A '''redirect''' is a way to send both users and search engines to a different URL from the one they originally requested. This is commonly used in digital marketing and web development to manage changes in URL structure, move content around a website, or direct traffic from multiple domains. There are several types of redirects, including 301, 302, 303, 307, and meta refresh. Among these, the most commonly used are the '''301''' (moved permanently) and '''30...") Tag: Visual edit
• 13:44, 14 June 2023 WHC-admin talk contribs created page RankBrain (Created page with "=Overview= RankBrain is an artificial intelligence (AI) algorithm that Google uses to help process its search results. Introduced in 2015, it was initially used to interpret the 15% of searches that Google has never seen before, based on the interpretation of pages and the discovery of new or fresh content. Over the years, RankBrain has evolved to play a key role in Google's overall search algorithm, known as Hummingbird, impacting the majority of search queries to varyi...") Tag: Visual edit
• 13:42, 14 June 2023 WHC-admin talk contribs created page Pay-per-click (PPC) (Created page with "==Topic Overview== Pay-per-click (PPC) is an online advertising model used to drive traffic to websites, where an advertiser pays a publisher when the ad is clicked. It is associated mainly with first-tier search engines such as Google Ads and Bing Ads. PPC is used for all types of campaign goals, including increasing sales, generating leads, and promoting brand awareness. It is essentially a way of buying visits to your site, rather than attempting to “earn” those v...") Tag: Visual edit
• 13:38, 14 June 2023 WHC-admin talk contribs created page PageRank (Created page with "==Overview== PageRank is an algorithm used by the Google web search engine to rank websites in their search engine results. It is named after Google's co-founder, Larry Page and is a way of measuring the importance of website pages. PageRank works by counting the number and quality of links to a page to determine an approximation of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites...") Tag: Visual edit
• 13:36, 14 June 2023 WHC-admin talk contribs created page Page load speed (Created page with "=Overview= Page Load Speed is a critical metric in digital marketing, determining how quickly a page's content loads on a user's device. As an element of user experience (UX), it greatly influences website performance, conversion rates, and search engine rankings. Given the increasingly impatient nature of online users, it's paramount for digital marketers to optimize page load speed to secure a competitive edge. Page Load Speed is measured in seconds, from the moment a...") Tag: Visual edit
• 13:33, 14 June 2023 WHC-admin talk contribs created page Organic search (Created page with "==Topic Overview== Organic search refers to the search results that are earned through the effectiveness of SEO (Search Engine Optimization) as opposed to paid advertising. They are also known as natural search results. Organic search results are ranked based on their relevancy to the search term and other factors determined by the search engine's algorithm. Organic search is an important digital marketing strategy. The goal of SEO is to improve a website's visibility in...") Tag: Visual edit
• 13:31, 14 June 2023 WHC-admin talk contribs created page On-page optimization (Created page with "==Overview== '''On-page optimization''' refers to all measures that can be taken directly within the website to improve its position in search rankings. It's one of the key practices in SEO (Search Engine Optimization) and focuses on making a website's design and content more search engine friendly. ===History of On-Page Optimization=== The practice of on-page optimization began in the mid-1990s as search engines started to rise in popularity. It has evolved signific...") Tag: Visual edit
• 13:28, 14 June 2023 WHC-admin talk contribs created page Off-page optimization (Created page with "=Overview= Off-page optimization is a crucial part of Digital Marketing strategies, focusing on activities outside of your own website to impact your rankings within search engine results pages (SERPs). It includes practices that establish a website's reputation and authority on the web, like Link Building, Social Media Marketing, Content Marketing, and Brand Mention. ==Useage Types== There are several methods to perform off-page optimization, including but not limited t...") Tag: Visual edit
• 13:26, 14 June 2023 WHC-admin talk contribs created page Nofollow and dofollow links (Created page with "=Topic Overview= Nofollow and dofollow links are crucial parts of search engine optimization (SEO). These links communicate with search engines to indicate the nature and value of the linked content. Understanding the difference between nofollow and dofollow links can help websites build a balanced link profile and increase their visibility on search engine result pages (SERPs). ===Nofollow Links=== Nofollow links are hyperlinks with a rel="nofollow" HTML tag applied to...") Tag: Visual edit
• 13:22, 14 June 2023 WHC-admin talk contribs created page Mobile-first indexing (Created page with "=Topic Overview= Mobile-first indexing is a practice employed by Google to prioritize the mobile version of a website for indexing and ranking in its search engine. This shift in indexing strategy reflects the growing trend of users accessing web content via mobile devices as opposed to desktops. Google initiated this practice in 2018 to provide an optimized browsing experience to the majority of users accessing the internet through mobile devices. ==Usage Types== ===Res...") Tag: Visual edit
• 13:19, 14 June 2023 WHC-admin talk contribs created page Long-tail keywords (Created page with "==Topic Overview== '''Long-tail keywords''' are specific keyword phrases that are typically three to five words long. These keywords are particularly important in the field of Search Engine Optimization (SEO), as they can help draw more targeted traffic and often have less competition than shorter keyword phrases. Long-tail keywords serve as a way for smaller businesses or websites to establish better visibility on the internet without having to compete against large...") Tag: Visual edit
• 13:17, 14 June 2023 WHC-admin talk contribs created page Local SEO (Created page with "==Overview== Local SEO, or Local Search Engine Optimization, is a branch of digital marketing that concentrates on optimizing a website to be found in local search results. Essentially, Local SEO is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses. This is in contrast to non-geographically bound SEO which concentrates on ranking for search terms that are not specific to any location. While national SEO focuses...") Tag: Visual edit
• 13:12, 14 June 2023 WHC-admin talk contribs created page Link building (Created page with " ==Topic Overview== Link building refers to the process of acquiring hyperlinks from other websites to one's own site. Hyperlinks (or links) are critical for SEO because search engines like Google use links to crawl the web, discover new pages, and determine how well a page should rank in their search results. ==Useage Types== ===Manual Link Building=== This is the most common type of link building and it involves manually contacting website owners and editors to ask the...") Tag: Visual edit
• 13:10, 14 June 2023 WHC-admin talk contribs created page Landing page optimization (Created page with "==Topic Overview== '''Landing Page Optimization (LPO)''' refers to the process of enhancing or optimizing elements on a website's landing page to improve conversion rates. The objective of LPO is to provide a seamless and engaging user experience to encourage site visitors to complete a certain action such as filling out a form, signing up for a newsletter, or making a purchase. LPO is a key component of successful digital marketing campaigns. It blends the principles o...") Tag: Visual edit
• 11:07, 14 June 2023 WHC-admin talk contribs created page Knowledge graph (Created page with "=Topic Overview= A ''Knowledge Graph'' is a powerful tool in the realm of Search Engine Optimization (SEO) and digital marketing. Originating from Google's ambitious project of the same name, a Knowledge Graph refers to a systematic collection of factual information about entities, their properties, and relationships with other entities. These entities can be anything from people and places to digital resources and abstract concepts. The data in a Knowledge Graph is stor...") Tag: Visual edit
• 11:05, 14 June 2023 WHC-admin talk contribs created page Keyword research (Created page with "==Overview== Keyword Research is a critical practice in the field of digital marketing, aimed at finding and analyzing the terms that people enter into search engines. The insight garnered from keyword research can help form content strategies and allow marketers to understand what information audiences are searching for. ==Usage Types== Keyword research can be used in several ways in digital marketing, including but not limited to: ===Search Engine Optimization (SEO)===...") Tag: Visual edit
• 11:02, 14 June 2023 WHC-admin talk contribs created page Keyword density (Created page with "==Overview== '''Keyword density''' refers to the percentage or frequency at which a specific keyword or phrase appears within a web page compared to the total word count. It is a fundamental concept in search engine optimization (SEO) that can significantly influence a website's visibility on search engine results pages (SERPs). Keyword density is often expressed as a percentage, calculated by dividing the number of times a keyword appears by the total number of words in...") Tag: Visual edit
• 10:59, 14 June 2023 WHC-admin talk contribs created page Internal linking (Created page with "==Overview== '''Internal linking''' refers to the process of creating links within a website that lead from one page on the same domain to another. This is a key aspect of Digital Marketing because it allows users to navigate a website more easily, promotes higher engagement, and can potentially improve a site's search engine optimization (SEO) ranking. ==Usage Types== ===Navigational Links=== Navigational links are commonly found in menus, footers, or headers of a w...") Tag: Visual edit
• 10:57, 14 June 2023 WHC-admin talk contribs created page HTTPS and SSL (Created page with "==Overview== '''HTTPS''' ('''H'''yper '''T'''ext '''T'''ransfer '''P'''rotocol '''S'''ecure) and '''SSL''' ('''S'''ecure '''S'''ockets '''L'''ayer) are crucial elements of Internet security. They protect and secure data transferred between users' computers and the websites they are visiting. SSL is a protocol that creates a secure connection between a client and the server, over which any amount of data can be sent securely. HTTPS is essentially an HTTP protocol with add...") Tag: Visual edit
• 10:54, 14 June 2023 WHC-admin talk contribs created page Header tags (Created page with "=Topic Overview= In the realm of digital marketing, and more specifically, Search Engine Optimization (SEO), '''header tags''' play a vital role. They are HTML elements (H1, H2, H3, H4, H5, H6) used to identify headings and subheadings within your content from other types of text like paragraph text. =Usage Types= ==H1 Tags== The H1 tag, often referred to as the main header or title tag, is generally the most important header tag in terms of SEO. It's typically reserved...") Tag: Visual edit
• 10:52, 14 June 2023 WHC-admin talk contribs created page Google Search Console (Created page with "=Overview= Google Search Console (GSC), formerly known as Google Webmaster Tools, is a free service provided by Google that helps users monitor, maintain, and troubleshoot their site's presence in Google Search results. GSC offers insights into how Google's algorithms see and understand your website, enabling website owners, SEOs, and marketers to make data-driven decisions that could improve their site's search engine performance. ==Usage Types== ===Site Verification===...") Tag: Visual edit
• 10:47, 14 June 2023 WHC-admin talk contribs created page Google Analytics (Created page with "==Overview== '''Google Analytics''' is a web analytics service offered by Google that tracks and reports website traffic, allowing users to analyze in-depth detail about the visitors on their website. Launched in November 2005, it has become one of the most popular digital analytics software. Google Analytics is now the most widely used web analytics service on the Internet. It provides valuable insights that can help you to shape the success strategy of your business. G...") Tag: Visual edit
• 10:45, 14 June 2023 WHC-admin talk contribs created page Geo-targeting (Created page with "==Topic Overview== Geo-targeting refers to the practice of delivering different content to a website user based on his or her geographic location. It can involve the country, region/state, city, metro code/zip code, organization, IP address, ISP, or other criteria. With the proliferation of digital technology, geo-targeting has become increasingly accurate, allowing businesses to reach highly specific audiences with customized content. ===Benefits=== *'''Precision market...") Tag: Visual edit
• 10:42, 14 June 2023 WHC-admin talk contribs created page Featured snippets (Created page with "==Overview== Featured snippets are a format that Google uses to answer a user's question directly in the search results. This format provides users with a concise, direct answer to their questions, without requiring them to click through to a specific site. Featured snippets are typically in the form of paragraphs, lists, tables, or videos and include a link to the source website. ==Usage Types== There are several types of featured snippets that can be utilized in digita...") Tag: Visual edit
• 10:40, 14 June 2023 WHC-admin talk contribs created page Duplicate content (Created page with "==Overview== Duplicate content is a term used in the field of Search Engine Optimization (SEO) to refer to substantial blocks of content that either completely match other content or are remarkably similar. Essentially, it's when identical or nearly identical content appears on the internet in more than one place. These multiple places could be on the same website or different websites. Duplicate content can significantly impact a website's search engine ranking. Search...") Tag: Visual edit
• 10:38, 14 June 2023 WHC-admin talk contribs created page Domain authority (DA) (Created page with "=Overview= Domain Authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). The score, developed by Moz, ranges from one to 100, with higher scores corresponding to a greater ability to rank. DA is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score. This score can then be used when comparing websites or tracking the "rankin...") Tag: Visual edit
• 10:36, 14 June 2023 WHC-admin talk contribs created page Disavow file (Created page with " ==Disavow File Overview== A '''Disavow File''' is a tool used in Search Engine Optimization (SEO), specifically designed for websites to distance themselves from harmful backlinks that could negatively affect their search engine rankings. These potentially harmful links may come from spam sites, paid link networks, or any other sources that violate Google's webmaster guidelines. The Disavow File is a part of Google's Search Console, and it allows website owners to subm...") Tag: Visual edit
• 10:32, 14 June 2023 WHC-admin talk contribs created page Deep linking (Created page with " =Deep Linking= ==Overview== Deep linking is a strategy in digital marketing that refers to the practice of directing users deeper into a website, mobile or web application, instead of simply guiding them to the homepage or landing page. This practice is achieved by using a uniform resource identifier (URI) that links to a specific location within a website or app. Deep linking can help improve user engagement, streamline the user experience, enhance marketing effectiven...") Tag: Visual edit
• 10:30, 14 June 2023 WHC-admin talk contribs created page Crawling and indexing (Created page with "=Overview= Crawling and indexing are the two critical processes that enable search engines to provide quick and relevant search results. These processes are also key for '''digital marketing''' strategies because they determine how and when a website will appear in search engine results. ===Crawling=== Crawling is the process by which search engines like Google, Bing, and Yahoo discover updated content on the web, such as new sites or pages, changes to existing sites, an...") Tag: Visual edit
• 10:28, 14 June 2023 WHC-admin talk contribs created page Conversion rate optimization (CRO) (Created page with "=Overview= Conversion Rate Optimization (CRO) is a systematic process aimed at increasing the percentage of website visitors that convert into customers or complete a desired action on a webpage. The practice involves understanding how users navigate through your site, what actions they take, and what's preventing them from completing the goals you've set. CRO is a crucial component of digital marketing as it allows businesses to lower their customer acquisition costs b...") Tag: Visual edit
• 10:26, 14 June 2023 WHC-admin talk contribs created page Content siloing (Created page with "==Overview== '''Content Siloing''' is a strategic approach to organizing and structuring digital content in a way that improves website's Search Engine Optimization (SEO) and user experience. Content siloing works on the principle of categorizing content into different sections or "silos" based on their subject or theme. This practice aids in clearly establishing the website's keyword relevance, making it easier for search engines to understand the site's content. In add...") Tag: Visual edit
• 10:25, 14 June 2023 WHC-admin talk contribs created page Cloaking (Created page with "==Topic Overview== '''Cloaking''' is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. However, this method is generally considered as unethical as it contradicts many search engine's guidelines. Cloaking is used to deceive search engines s...") Tag: Visual edit
• 10:23, 14 June 2023 WHC-admin talk contribs created page Click-through rate (CTR) (Created page with "=Overview= '''Click-through rate (CTR)''' is a metric used in digital marketing to measure the effectiveness of an advertising campaign. It is calculated by dividing the number of users who click on an ad by the number of total impressions (views) the ad receives. CTR is a vital measure as it can help determine the success of an ad campaign and inform future marketing strategies. ==Useage Types== There are different ways CTR can be used in digital marketing: ===Search Ad...") Tag: Visual edit
• 10:19, 14 June 2023 WHC-admin talk contribs created page Canonical tags (Created page with "=Topic Overview= A canonical tag, also known as a "rel canonical", is a type of web-markup used by SEO professionals to prevent duplicate content issues and manage the content accessibility by search engines. It's an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical" or "preferred" version of a web page. The canonical tag tells search engines which version of a URL to consider as the authoritative one in case of duplicate c...") Tag: Visual edit
• 09:10, 14 June 2023 WHC-admin talk contribs created page Backlink profile (Created page with "==Overview== A backlink profile refers to the portfolio of links that direct to a website or webpage from external sites. These backlinks are important elements in search engine optimization (SEO) because they can significantly influence a site's visibility and ranking on search engines like Google. A robust backlink profile can drive organic traffic, boost online credibility, and improve a website's SEO ranking. ==Usage Types== Backlink profiles are used in different as...") Tag: Visual edit
• 09:06, 14 June 2023 WHC-admin talk contribs created page Anchor text (Created page with "=Topic Overview= Anchor text refers to the clickable text in a hyperlink. It's typically underlined and highlighted in blue, though web designers can modify its appearance according to the website's design theme. The importance of anchor text comes from its ability to give search engines and users relevant contextual information about the content of the link's destination. ===SEO Relevance=== From an SEO perspective, search engines use anchor text as a way to understand...") Tag: Visual edit
• 09:03, 14 June 2023 WHC-admin talk contribs created page Alt tags (Created page with "=Overview= Alt Tags, also known as "alt attributes" or "alt descriptions," are HTML attributes applied to image tags to provide a text equivalent for that image. They play a significant role in web accessibility, particularly for visually impaired users who rely on screen readers. Beyond accessibility, Alt Tags serve a critical function in Digital Marketing. They help search engines understand the content of images, thus improving the search engine optimization (SEO) of...") Tag: Visual edit
• 08:59, 14 June 2023 WHC-admin talk contribs created page Accelerated Mobile Pages (AMP) (Created page with "=Overview= Accelerated Mobile Pages (AMP) is an open-source HTML framework developed by the AMP Open Source Project. It was originally created by Google as a means to make web content load faster for mobile users. AMP optimizes mobile web browsing and intends to increase the performance of the mobile web. The project seeks to provide a user-first format for web content, designed to be 'fast, beautiful, and high-performing across devices and distribution platforms.' ==Usa...") Tag: Visual edit
• 08:53, 14 June 2023 WHC-admin talk contribs created page Google BERT (Created page with "==Topic Overview== BERT, which stands for Bidirectional Encoder Representations from Transformers, is a method developed by Google for natural language processing (NLP) pre-training. Launched in 2018, it has been widely implemented in various applications like search engine optimization, content creation, and understanding user intent. BERT is a state-of-the-art machine learning model for NLP tasks, developed by researchers at Google AI Language. It's based on the Transf...") Tag: Visual edit
• 08:50, 14 June 2023 WHC-admin talk contribs created page Google Medic (Created page with "==Overview== The '''Google Medic Update''' is a major algorithm update rolled out by Google in August 2018. Aimed at enhancing the quality of search results, this update prioritizes websites that display a high level of expertise, authoritativeness, and trustworthiness (E-A-T). It has had a significant impact on medical, health, fitness, and wellness websites, hence the moniker "Medic". The Medic Update primarily impacted YMYL (Your Money Your Life) websites, which encom...") Tag: Visual edit
• 08:43, 14 June 2023 WHC-admin talk contribs created page Google Speed (Created page with "==Overview== The Google Speed Update is an algorithm update by Google, designed to prioritize websites that load quickly on mobile devices in search engine rankings. The update was rolled out in July 2018 as part of Google's broader initiative to enhance user experience by encouraging webmasters to prioritize speed optimization. Google Speed Update is an essential part of Google's PageRank algorithm. This algorithm update specifically targets slow-loading web pages, cons...") Tag: Visual edit
• 08:39, 14 June 2023 WHC-admin talk contribs created page Google RankBrain (Created page with "==Overview== Google RankBrain is a machine learning (AI) algorithm that Google uses to sort the search results. It also helps Google process and understand search queries. RankBrain is part of Google's Hummingbird search algorithm and it helps Google to understand the context and intent behind search queries, and to provide more relevant search results. ===History=== RankBrain was announced by Google on October 26, 2015. It had been in use since the early part of the yea...") Tag: Visual edit
• 08:37, 14 June 2023 WHC-admin talk contribs created page Google Mobilegeddon (Created page with "=Topic Overview= '''Google Mobilegeddon''' is an important algorithmic update rolled out by Google on April 21, 2015. This update significantly influenced the rankings of webpages in Google's mobile search results, favoring those that were mobile-friendly and penalizing those that were not. ==History== The term '''Mobilegeddon''' was coined in response to the prediction that this update would cause significant upheaval, akin to Armageddon, in the world of mobile search r...") Tag: Visual edit
• 08:35, 14 June 2023 WHC-admin talk contribs created page Google Hummingbird (Created page with "==Overview== Google Hummingbird is a search algorithm used by Google. Introduced on August 20, 2013, Hummingbird emphasizes the meaning behind words in a search query, rather than individual terms, marking a significant change in Google's search approach. Google Hummingbird is named so because of its speed and accuracy. It is Google's response to the changing nature of internet searches, with an increasing number of users framing their searches in the form of complex que...") Tag: Visual edit
• 08:32, 14 June 2023 WHC-admin talk contribs created page Google Penguin (Created page with "==Overview== Google Penguin is an algorithm update and system implemented by Google to better reward high-quality websites and penalize those that fail to comply with Google’s webmaster guidelines. It was first introduced in April 2012 and aimed to decrease the search engine rankings of websites that violate Google's Webmaster Guidelines by using manipulative techniques to artificially increase their ranks. Google Penguin targets websites that use black-hat SEO techniq...") Tag: Visual edit
• 08:29, 14 June 2023 WHC-admin talk contribs created page Google Panda (Created page with "==Overview== '''Google Panda''' is an update to Google's search results ranking algorithm that was first released in February 2011. The main aim of the Google Panda update was to keep low-quality, thin content sites away from the first page of Google search results and reward higher-quality sites with engaging content. ==Background== Google Panda was developed by Navneet Panda, the Google engineer after whom the update is named. This update was a response to user complai...") Tag: Visual edit
• 08:24, 14 June 2023 WHC-admin talk contribs created page Google Mayday (Created page with "=Overview= The '''Google Mayday''' update is a significant algorithm update rolled out by Google in 2010. Named "Mayday" for its initial release in early May, it primarily targeted long-tail keywords, aiming to provide higher-quality, more relevant search results for users. As an integral part of Google's search algorithm, it has had a substantial influence on digital marketing strategies and search engine optimization (SEO) practices. The Mayday update was mainly inten...") Tag: Visual edit
• 07:48, 14 June 2023 WHC-admin talk contribs created page Google Caffeine (Added the information about the Google Caffeine update) Tag: Visual edit
• 02:10, 14 June 2023 MediaWiki default talk contribs created page Main Page