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- 09:41, 15 June 2023 Ad Networks (hist | edit) [1,434 bytes] WHC-admin (talk | contribs) (Created page with "=Overview= Ad Networks, also known as advertising networks, play an integral role in the online advertising ecosystem by connecting advertisers with publishers that host advertisements. Ad networks aggregate ad space supply from publishers and match it with advertiser demand. This article explores the intricacies of Ad Networks and the different ways they are used in digital marketing. ==Usage Types== Ad Networks can be classified based on their usage types which primari...") Tag: Visual edit
- 09:39, 15 June 2023 Ad Extensions (hist | edit) [2,335 bytes] WHC-admin (talk | contribs) (Created page with "=Overview= Ad Extensions are a feature of digital advertising platforms that allow advertisers to augment their advertisements with additional information. These extensions provide users with more reasons to click on the ads by offering extra details about a business, its products, or its services. They are commonly used across various platforms, such as Google Ads and Bing Ads, enabling advertisers to increase visibility, improve click-through rates (CTR), and enhance o...") Tag: Visual edit
- 09:36, 15 June 2023 Ad Copy (hist | edit) [2,941 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== Ad copy refers to the main text of a clickable advertisement, whether online or offline. It is designed to persuade the reader, listener, or viewer to take a specific action, typically leading to a conversion. It can be seen in various forms of advertising mediums such as print ads, radio spots, TV commercials, and especially prevalent in digital marketing on platforms like Google Ads, Facebook Ads, and more. An effective ad copy speaks directly to the targe...") Tag: Visual edit
- 09:33, 15 June 2023 Ad Attribution (hist | edit) [2,202 bytes] WHC-admin (talk | contribs) (Created page with "=Overview= Ad Attribution is a method used in digital marketing to identify how much credit each touchpoint in a customer's journey should receive for a conversion. It allows advertisers to quantify the influence each advertising impression has on a user's decision to make a purchase or complete a desired action, thereby understanding their return on investment (ROI) and refining their marketing strategy. ==Usage Types== Ad Attribution can be classified into different mo...") Tag: Visual edit
- 09:28, 15 June 2023 A/B Testing (hist | edit) [1,792 bytes] WHC-admin (talk | contribs) (Created page with "=Overview= A/B Testing involves showing two variants, A (the control) and B (the variant), to similar visitors at the same time. The one that gives a better conversion rate, wins. This method is highly useful in testing new design changes, layout, content, and marketing strategies, ensuring the best possible solution is provided to users, thereby maximizing conversion rates and overall performance. ==Usage Types== There are various ways that A/B Testing can be used in a...") Tag: Visual edit
- 09:27, 15 June 2023 User experience (UX) (hist | edit) [3,681 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== User Experience (UX) refers to a person's emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership. The process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product forms an integral part of UX. ==History== The...") Tag: Visual edit
- 09:24, 15 June 2023 Structured data (hist | edit) [2,035 bytes] WHC-admin (talk | contribs) (Created page with "==Topic Overview== '''Structured data''' refers to any data that resides in a fixed field within a record or file. This includes data contained in relational databases and spreadsheets, characterized by the clear definition of entities and relationships. In terms of digital marketing, structured data is used to provide context and meaning to the information on a webpage, making it easier for search engines to accurately index the content. It typically uses specific vocab...") Tag: Visual edit
- 09:20, 15 June 2023 Social signals (hist | edit) [1,969 bytes] WHC-admin (talk | contribs) (Created page with " =Topic Overview= '''Social signals''' refer to a webpage's collective shares, likes, and overall social media visibility as perceived by search engines. These activities contribute to a page's organic search ranking and are seen as another form of citation, similar to backlinks. Social signals were introduced as a way for search engines to determine the quality of content. If a piece of content is being shared, liked, and commented on, it's likely that there's value to...") Tag: Visual edit
- 09:17, 15 June 2023 Sitemaps (hist | edit) [2,707 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== A '''sitemap''' is a file where you can list the web pages of your site to inform search engines about the organization of your site content. This tool helps search engines to more intelligently crawl your site. There are two main types of sitemaps: '''XML sitemaps''' and '''HTML sitemaps'''. XML sitemaps are designed for search engines and are not typically visible to website visitors. On the other hand, HTML sitemaps are created and displayed for website...") Tag: Visual edit
- 09:15, 15 June 2023 SERP (Search Engine Results Page) (hist | edit) [2,283 bytes] WHC-admin (talk | contribs) (Created page with "==Topic Overview== A SERP typically contains two types of content: '''organic results''' and '''paid results'''. Organic results are listings of web pages that closely match the user's search query and are not sponsored. On the other hand, paid results, also known as pay-per-click (PPC) ads, are advertisements for which advertisers pay to appear on the results page. Each SERP is unique, even for search queries conducted on the same search engine using the same keywords...") Tag: Visual edit
- 16:56, 14 June 2023 SEO-friendly URLs (hist | edit) [2,343 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== SEO-friendly URLs are an important aspect of website optimization. They can contribute significantly to the success of your website in search engine rankings. SEO-friendly URLs contain keywords that explain the article content, and they're structured in a way that search engines understand. They're easily understandable by users, which makes it more likely for people to click on your website when it appears in search results. ===Importance of SEO-friendly UR...") Tag: Visual edit
- 16:53, 14 June 2023 SEO audit (hist | edit) [2,360 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== SEO audits are detailed analyses that help to understand the performance of a website's on-page and off-page activities. They involve examining various aspects such as the website's structure, user experience, backlink portfolio, keyword usage, content relevance, and much more. The goal of an SEO audit is to uncover issues that may be hindering a website's performance in organic search results. ==Usage Types== There are different types of SEO audits, dependi...") Tag: Visual edit
- 16:51, 14 June 2023 Search engine marketing (SEM) (hist | edit) [2,138 bytes] WHC-admin (talk | contribs) (Created page with "=Overview= Search Engine Marketing (SEM) is a form of online marketing strategy that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. ==Usage Types== SEM includes va...") Tag: Visual edit
- 16:50, 14 June 2023 Search engine algorithms (hist | edit) [2,945 bytes] WHC-admin (talk | contribs) (Created page with " =Search Engine Algorithms= ==Overview== Search engine algorithms are complex systems used to retrieve data from a search engine's database and instantaneously deliver the best possible results for a query. The search engine makes use of these sophisticated algorithms to rank and display webpages based on their relevance and quality. Search engines like Google, Bing, Yahoo, and others use a myriad of factors to decide the ranking of web pages. These factors include, but...") Tag: Visual edit
- 16:47, 14 June 2023 Schema markup (hist | edit) [1,791 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== Schema markup is an innovative approach from the consortium of search engine organizations like Google, Bing, Yahoo, and Yandex. It is a specific form of microdata that makes it easier for search engines to parse and interpret the information on your web pages more effectively. The use of schema markup can result in enriched search results, which can lead to improved click-through rates and increased web traffic. It allows businesses to provide more informa...") Tag: Visual edit
- 16:42, 14 June 2023 Robots.txt (hist | edit) [2,676 bytes] WHC-admin (talk | contribs) (Created page with "=Topic Overview= The '''robots.txt''' file is part of the ''Robots Exclusion Protocol'' (REP), a group of web standards that regulate how robots crawl the web, access and index content, and serve that content up to users. The REP also includes directives like meta robots and x-robots-tag, but the robots.txt file is the most well-known part of the protocol. The primary function of the robots.txt file is to manage crawler traffic to the site, prevent certain parts of the...") Tag: Visual edit
- 13:55, 14 June 2023 Rich snippets (hist | edit) [2,132 bytes] WHC-admin (talk | contribs) (Created page with "==Topic Overview== '''Rich Snippets''' are structured data markup that webmasters can add to their HTML, which allows search engines to better understand the information contained on each web page. This enhanced understanding can lead to the generation of rich results, which display more detailed and visually appealing information to users than standard search results. For example, a rich snippet for a recipe might include a star rating, preparation time, and a thumbnail...") Tag: Visual edit
- 13:45, 14 June 2023 Redirects (hist | edit) [2,613 bytes] WHC-admin (talk | contribs) (Created page with "=Overview= A '''redirect''' is a way to send both users and search engines to a different URL from the one they originally requested. This is commonly used in digital marketing and web development to manage changes in URL structure, move content around a website, or direct traffic from multiple domains. There are several types of redirects, including 301, 302, 303, 307, and meta refresh. Among these, the most commonly used are the '''301''' (moved permanently) and '''30...") Tag: Visual edit
- 13:44, 14 June 2023 RankBrain (hist | edit) [2,659 bytes] WHC-admin (talk | contribs) (Created page with "=Overview= RankBrain is an artificial intelligence (AI) algorithm that Google uses to help process its search results. Introduced in 2015, it was initially used to interpret the 15% of searches that Google has never seen before, based on the interpretation of pages and the discovery of new or fresh content. Over the years, RankBrain has evolved to play a key role in Google's overall search algorithm, known as Hummingbird, impacting the majority of search queries to varyi...") Tag: Visual edit
- 13:42, 14 June 2023 Pay-per-click (PPC) (hist | edit) [2,148 bytes] WHC-admin (talk | contribs) (Created page with "==Topic Overview== Pay-per-click (PPC) is an online advertising model used to drive traffic to websites, where an advertiser pays a publisher when the ad is clicked. It is associated mainly with first-tier search engines such as Google Ads and Bing Ads. PPC is used for all types of campaign goals, including increasing sales, generating leads, and promoting brand awareness. It is essentially a way of buying visits to your site, rather than attempting to “earn” those v...") Tag: Visual edit
- 13:38, 14 June 2023 PageRank (hist | edit) [1,559 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== PageRank is an algorithm used by the Google web search engine to rank websites in their search engine results. It is named after Google's co-founder, Larry Page and is a way of measuring the importance of website pages. PageRank works by counting the number and quality of links to a page to determine an approximation of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites...") Tag: Visual edit
- 13:36, 14 June 2023 Page load speed (hist | edit) [1,962 bytes] WHC-admin (talk | contribs) (Created page with "=Overview= Page Load Speed is a critical metric in digital marketing, determining how quickly a page's content loads on a user's device. As an element of user experience (UX), it greatly influences website performance, conversion rates, and search engine rankings. Given the increasingly impatient nature of online users, it's paramount for digital marketers to optimize page load speed to secure a competitive edge. Page Load Speed is measured in seconds, from the moment a...") Tag: Visual edit
- 13:33, 14 June 2023 Organic search (hist | edit) [2,166 bytes] WHC-admin (talk | contribs) (Created page with "==Topic Overview== Organic search refers to the search results that are earned through the effectiveness of SEO (Search Engine Optimization) as opposed to paid advertising. They are also known as natural search results. Organic search results are ranked based on their relevancy to the search term and other factors determined by the search engine's algorithm. Organic search is an important digital marketing strategy. The goal of SEO is to improve a website's visibility in...") Tag: Visual edit
- 13:31, 14 June 2023 On-page optimization (hist | edit) [2,801 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== '''On-page optimization''' refers to all measures that can be taken directly within the website to improve its position in search rankings. It's one of the key practices in SEO (Search Engine Optimization) and focuses on making a website's design and content more search engine friendly. ===History of On-Page Optimization=== The practice of on-page optimization began in the mid-1990s as search engines started to rise in popularity. It has evolved signific...") Tag: Visual edit
- 13:28, 14 June 2023 Off-page optimization (hist | edit) [1,511 bytes] WHC-admin (talk | contribs) (Created page with "=Overview= Off-page optimization is a crucial part of Digital Marketing strategies, focusing on activities outside of your own website to impact your rankings within search engine results pages (SERPs). It includes practices that establish a website's reputation and authority on the web, like Link Building, Social Media Marketing, Content Marketing, and Brand Mention. ==Useage Types== There are several methods to perform off-page optimization, including but not limited t...") Tag: Visual edit
- 13:26, 14 June 2023 Nofollow and dofollow links (hist | edit) [1,827 bytes] WHC-admin (talk | contribs) (Created page with "=Topic Overview= Nofollow and dofollow links are crucial parts of search engine optimization (SEO). These links communicate with search engines to indicate the nature and value of the linked content. Understanding the difference between nofollow and dofollow links can help websites build a balanced link profile and increase their visibility on search engine result pages (SERPs). ===Nofollow Links=== Nofollow links are hyperlinks with a rel="nofollow" HTML tag applied to...") Tag: Visual edit
- 13:22, 14 June 2023 Mobile-first indexing (hist | edit) [2,936 bytes] WHC-admin (talk | contribs) (Created page with "=Topic Overview= Mobile-first indexing is a practice employed by Google to prioritize the mobile version of a website for indexing and ranking in its search engine. This shift in indexing strategy reflects the growing trend of users accessing web content via mobile devices as opposed to desktops. Google initiated this practice in 2018 to provide an optimized browsing experience to the majority of users accessing the internet through mobile devices. ==Usage Types== ===Res...") Tag: Visual edit
- 13:19, 14 June 2023 Long-tail keywords (hist | edit) [1,690 bytes] WHC-admin (talk | contribs) (Created page with "==Topic Overview== '''Long-tail keywords''' are specific keyword phrases that are typically three to five words long. These keywords are particularly important in the field of Search Engine Optimization (SEO), as they can help draw more targeted traffic and often have less competition than shorter keyword phrases. Long-tail keywords serve as a way for smaller businesses or websites to establish better visibility on the internet without having to compete against large...") Tag: Visual edit
- 13:17, 14 June 2023 Local SEO (hist | edit) [2,501 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== Local SEO, or Local Search Engine Optimization, is a branch of digital marketing that concentrates on optimizing a website to be found in local search results. Essentially, Local SEO is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses. This is in contrast to non-geographically bound SEO which concentrates on ranking for search terms that are not specific to any location. While national SEO focuses...") Tag: Visual edit
- 13:12, 14 June 2023 Link building (hist | edit) [2,139 bytes] WHC-admin (talk | contribs) (Created page with " ==Topic Overview== Link building refers to the process of acquiring hyperlinks from other websites to one's own site. Hyperlinks (or links) are critical for SEO because search engines like Google use links to crawl the web, discover new pages, and determine how well a page should rank in their search results. ==Useage Types== ===Manual Link Building=== This is the most common type of link building and it involves manually contacting website owners and editors to ask the...") Tag: Visual edit
- 13:10, 14 June 2023 Landing page optimization (hist | edit) [2,999 bytes] WHC-admin (talk | contribs) (Created page with "==Topic Overview== '''Landing Page Optimization (LPO)''' refers to the process of enhancing or optimizing elements on a website's landing page to improve conversion rates. The objective of LPO is to provide a seamless and engaging user experience to encourage site visitors to complete a certain action such as filling out a form, signing up for a newsletter, or making a purchase. LPO is a key component of successful digital marketing campaigns. It blends the principles o...") Tag: Visual edit
- 11:07, 14 June 2023 Knowledge graph (hist | edit) [2,958 bytes] WHC-admin (talk | contribs) (Created page with "=Topic Overview= A ''Knowledge Graph'' is a powerful tool in the realm of Search Engine Optimization (SEO) and digital marketing. Originating from Google's ambitious project of the same name, a Knowledge Graph refers to a systematic collection of factual information about entities, their properties, and relationships with other entities. These entities can be anything from people and places to digital resources and abstract concepts. The data in a Knowledge Graph is stor...") Tag: Visual edit
- 11:05, 14 June 2023 Keyword research (hist | edit) [3,015 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== Keyword Research is a critical practice in the field of digital marketing, aimed at finding and analyzing the terms that people enter into search engines. The insight garnered from keyword research can help form content strategies and allow marketers to understand what information audiences are searching for. ==Usage Types== Keyword research can be used in several ways in digital marketing, including but not limited to: ===Search Engine Optimization (SEO)===...") Tag: Visual edit
- 11:02, 14 June 2023 Keyword density (hist | edit) [2,395 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== '''Keyword density''' refers to the percentage or frequency at which a specific keyword or phrase appears within a web page compared to the total word count. It is a fundamental concept in search engine optimization (SEO) that can significantly influence a website's visibility on search engine results pages (SERPs). Keyword density is often expressed as a percentage, calculated by dividing the number of times a keyword appears by the total number of words in...") Tag: Visual edit
- 10:59, 14 June 2023 Internal linking (hist | edit) [2,385 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== '''Internal linking''' refers to the process of creating links within a website that lead from one page on the same domain to another. This is a key aspect of Digital Marketing because it allows users to navigate a website more easily, promotes higher engagement, and can potentially improve a site's search engine optimization (SEO) ranking. ==Usage Types== ===Navigational Links=== Navigational links are commonly found in menus, footers, or headers of a w...") Tag: Visual edit
- 10:57, 14 June 2023 HTTPS and SSL (hist | edit) [2,804 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== '''HTTPS''' ('''H'''yper '''T'''ext '''T'''ransfer '''P'''rotocol '''S'''ecure) and '''SSL''' ('''S'''ecure '''S'''ockets '''L'''ayer) are crucial elements of Internet security. They protect and secure data transferred between users' computers and the websites they are visiting. SSL is a protocol that creates a secure connection between a client and the server, over which any amount of data can be sent securely. HTTPS is essentially an HTTP protocol with add...") Tag: Visual edit
- 10:54, 14 June 2023 Header tags (hist | edit) [2,324 bytes] WHC-admin (talk | contribs) (Created page with "=Topic Overview= In the realm of digital marketing, and more specifically, Search Engine Optimization (SEO), '''header tags''' play a vital role. They are HTML elements (H1, H2, H3, H4, H5, H6) used to identify headings and subheadings within your content from other types of text like paragraph text. =Usage Types= ==H1 Tags== The H1 tag, often referred to as the main header or title tag, is generally the most important header tag in terms of SEO. It's typically reserved...") Tag: Visual edit
- 10:52, 14 June 2023 Google Search Console (hist | edit) [2,691 bytes] WHC-admin (talk | contribs) (Created page with "=Overview= Google Search Console (GSC), formerly known as Google Webmaster Tools, is a free service provided by Google that helps users monitor, maintain, and troubleshoot their site's presence in Google Search results. GSC offers insights into how Google's algorithms see and understand your website, enabling website owners, SEOs, and marketers to make data-driven decisions that could improve their site's search engine performance. ==Usage Types== ===Site Verification===...") Tag: Visual edit
- 10:47, 14 June 2023 Google Analytics (hist | edit) [2,936 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== '''Google Analytics''' is a web analytics service offered by Google that tracks and reports website traffic, allowing users to analyze in-depth detail about the visitors on their website. Launched in November 2005, it has become one of the most popular digital analytics software. Google Analytics is now the most widely used web analytics service on the Internet. It provides valuable insights that can help you to shape the success strategy of your business. G...") Tag: Visual edit
- 10:45, 14 June 2023 Geo-targeting (hist | edit) [1,821 bytes] WHC-admin (talk | contribs) (Created page with "==Topic Overview== Geo-targeting refers to the practice of delivering different content to a website user based on his or her geographic location. It can involve the country, region/state, city, metro code/zip code, organization, IP address, ISP, or other criteria. With the proliferation of digital technology, geo-targeting has become increasingly accurate, allowing businesses to reach highly specific audiences with customized content. ===Benefits=== *'''Precision market...") Tag: Visual edit
- 10:42, 14 June 2023 Featured snippets (hist | edit) [1,811 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== Featured snippets are a format that Google uses to answer a user's question directly in the search results. This format provides users with a concise, direct answer to their questions, without requiring them to click through to a specific site. Featured snippets are typically in the form of paragraphs, lists, tables, or videos and include a link to the source website. ==Usage Types== There are several types of featured snippets that can be utilized in digita...") Tag: Visual edit
- 10:40, 14 June 2023 Duplicate content (hist | edit) [3,197 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== Duplicate content is a term used in the field of Search Engine Optimization (SEO) to refer to substantial blocks of content that either completely match other content or are remarkably similar. Essentially, it's when identical or nearly identical content appears on the internet in more than one place. These multiple places could be on the same website or different websites. Duplicate content can significantly impact a website's search engine ranking. Search...") Tag: Visual edit
- 10:38, 14 June 2023 Domain authority (DA) (hist | edit) [3,366 bytes] WHC-admin (talk | contribs) (Created page with "=Overview= Domain Authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). The score, developed by Moz, ranges from one to 100, with higher scores corresponding to a greater ability to rank. DA is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score. This score can then be used when comparing websites or tracking the "rankin...") Tag: Visual edit
- 10:36, 14 June 2023 Disavow file (hist | edit) [2,070 bytes] WHC-admin (talk | contribs) (Created page with " ==Disavow File Overview== A '''Disavow File''' is a tool used in Search Engine Optimization (SEO), specifically designed for websites to distance themselves from harmful backlinks that could negatively affect their search engine rankings. These potentially harmful links may come from spam sites, paid link networks, or any other sources that violate Google's webmaster guidelines. The Disavow File is a part of Google's Search Console, and it allows website owners to subm...") Tag: Visual edit
- 10:32, 14 June 2023 Deep linking (hist | edit) [2,836 bytes] WHC-admin (talk | contribs) (Created page with " =Deep Linking= ==Overview== Deep linking is a strategy in digital marketing that refers to the practice of directing users deeper into a website, mobile or web application, instead of simply guiding them to the homepage or landing page. This practice is achieved by using a uniform resource identifier (URI) that links to a specific location within a website or app. Deep linking can help improve user engagement, streamline the user experience, enhance marketing effectiven...") Tag: Visual edit
- 10:30, 14 June 2023 Crawling and indexing (hist | edit) [2,295 bytes] WHC-admin (talk | contribs) (Created page with "=Overview= Crawling and indexing are the two critical processes that enable search engines to provide quick and relevant search results. These processes are also key for '''digital marketing''' strategies because they determine how and when a website will appear in search engine results. ===Crawling=== Crawling is the process by which search engines like Google, Bing, and Yahoo discover updated content on the web, such as new sites or pages, changes to existing sites, an...") Tag: Visual edit
- 10:28, 14 June 2023 Conversion rate optimization (CRO) (hist | edit) [2,384 bytes] WHC-admin (talk | contribs) (Created page with "=Overview= Conversion Rate Optimization (CRO) is a systematic process aimed at increasing the percentage of website visitors that convert into customers or complete a desired action on a webpage. The practice involves understanding how users navigate through your site, what actions they take, and what's preventing them from completing the goals you've set. CRO is a crucial component of digital marketing as it allows businesses to lower their customer acquisition costs b...") Tag: Visual edit
- 10:26, 14 June 2023 Content siloing (hist | edit) [2,319 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== '''Content Siloing''' is a strategic approach to organizing and structuring digital content in a way that improves website's Search Engine Optimization (SEO) and user experience. Content siloing works on the principle of categorizing content into different sections or "silos" based on their subject or theme. This practice aids in clearly establishing the website's keyword relevance, making it easier for search engines to understand the site's content. In add...") Tag: Visual edit
- 10:25, 14 June 2023 Cloaking (hist | edit) [2,114 bytes] WHC-admin (talk | contribs) (Created page with "==Topic Overview== '''Cloaking''' is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. However, this method is generally considered as unethical as it contradicts many search engine's guidelines. Cloaking is used to deceive search engines s...") Tag: Visual edit
- 10:23, 14 June 2023 Click-through rate (CTR) (hist | edit) [2,440 bytes] WHC-admin (talk | contribs) (Created page with "=Overview= '''Click-through rate (CTR)''' is a metric used in digital marketing to measure the effectiveness of an advertising campaign. It is calculated by dividing the number of users who click on an ad by the number of total impressions (views) the ad receives. CTR is a vital measure as it can help determine the success of an ad campaign and inform future marketing strategies. ==Useage Types== There are different ways CTR can be used in digital marketing: ===Search Ad...") Tag: Visual edit