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Combined display of all available logs of Digital Marketing Wiki by Wolfhead Consulting. You can narrow down the view by selecting a log type, the username (case-sensitive), or the affected page (also case-sensitive).

• 15:06, 15 June 2023 WHC-admin talk contribs created page Key Performance Indicators (Created page with "==Overview== Key Performance Indicators (KPIs) are quantifiable measures that organizations use to track and analyze their performance over time. They are a critical tool in digital marketing, as they allow agencies to determine the effectiveness of their campaigns and strategies. KPIs provide tangible evidence of success or failure, informing future strategic decisions. ==Usage Types== There are numerous types of KPIs used in digital marketing. The specific KPIs chosen...") Tag: Visual edit
• 15:05, 15 June 2023 WHC-admin talk contribs created page Heatmap Analysis (Created page with "==Overview== Heatmaps allow digital marketers to visualize complex data in an accessible way. They offer insights into the behavior and habits of website users by showing which areas of a website are most interacted with and which areas are not. The 'hotter' (or more colorful) the area, the more activity it has seen. The 'cooler' (or less colorful) areas indicate fewer interactions. ==Usage Types== ===Click Heatmaps=== Click heatmaps show where users have clicked on a we...") Tag: Visual edit
• 13:01, 15 June 2023 WHC-admin talk contribs created page Growth Hacking (Created page with "==Topic Overview== Growth hacking is a marketing strategy that uses creative, low-cost strategies to help businesses acquire and retain customers. Often times these marketing tactics are digital in nature, but they can also include offline activities. The term was coined by Sean Ellis, founder of GrowthHackers, in 2010. It's primarily associated with startups who need massive growth in a short time on small budgets, but it has become more mainstream as larger companies a...") Tag: Visual edit
• 12:59, 15 June 2023 WHC-admin talk contribs created page Funnel Optimization (Created page with "==Overview== In the digital marketing landscape, funnel optimization is a crucial element for any business to improve conversion rates and, ultimately, boost revenue. By analyzing and tweaking each stage of the sales funnel, businesses can identify bottlenecks and opportunities, ensuring a smoother journey for the potential customer, which leads to higher conversion rates. ==Usage Types== ===Awareness=== At this stage, optimization strategies focus on making potential cu...") Tag: Visual edit
• 12:57, 15 June 2023 WHC-admin talk contribs created page Email Marketing (Created page with "==Overview== Email Marketing allows businesses to keep their customers informed and tailor their marketing messages to their audience. It also provides a way to reach customers in a place most people visit every day — their inbox. A major advantage of email marketing for businesses is its ability to provide a higher return on investment compared to other marketing channels. ==Usage Types== ===Direct Emails=== Direct emails involve sending a promotional message in the f...") Tag: Visual edit
• 12:55, 15 June 2023 WHC-admin talk contribs created page Digital Marketing Strategy (Created page with "=Overview= Digital Marketing Strategy refers to the series of actions that are designed to achieve a company's overarching marketing goals via online channels. These actions make up a plan that focuses on driving increased awareness, engagement, conversion, and retention using various digital marketing techniques. ==Usage Types== Digital Marketing Strategies can be broadly classified into several types, including: ===Search Engine Optimization (SEO)=== SEO is the process...") Tag: Visual edit
• 12:54, 15 June 2023 WHC-admin talk contribs created page Data Visualization (Created page with "==Overview== '''Data Visualization''' is the graphical representation of information and data. By using visual elements like charts, graphs, and maps, data visualization tools provide an accessible way to see and understand trends, outliers, and patterns in data. In the context of a digital marketing agency, data visualization is an essential tool that aids in decision-making, trend spotting, and communicating complex ideas clearly and effectively. ==Data Visualization i...") Tag: Visual edit
• 12:52, 15 June 2023 WHC-admin talk contribs created page Data Analysis (Created page with "=Overview= Data Analysis refers to the process of cleaning, inspecting, transforming, and modeling data with the goal of uncovering useful information, drawing conclusions, and supporting decision-making. In the context of a Digital Marketing Agency, data analysis involves the evaluation of data from various sources like social media, websites, and other marketing channels to generate actionable insights, aid strategic planning, and improve overall business performance....") Tag: Visual edit
• 12:50, 15 June 2023 WHC-admin talk contribs created page Customer Retention (Created page with "=Overview= Customer Retention refers to the ability of a company or product to retain its customers over some specified period. It can also be seen as the activities and actions companies take to reduce the number of customer defections. High customer retention means customers of the product or service tend to return, continue to buy or in some way not defect to another product or company, or to non-use entirely. The importance of customer retention can't be overstated....") Tag: Visual edit
• 12:47, 15 June 2023 WHC-admin talk contribs created page Customer Relationship Management (CRM) (Created page with "==Overview== CRM systems compile customer data from various channels, including a company's website, telephone, email, live chat, marketing materials, and social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs. ===Historical Background=== The concept of customer relationship management started in the early 1970s when customer satisfaction was evaluated using ann...") Tag: Visual edit
• 12:44, 15 June 2023 WHC-admin talk contribs created page Customer Journey (Created page with "==Topic Overview== The '''Customer Journey''' refers to the process that a consumer undergoes before deciding to purchase a product or service. This involves different touchpoints across multiple channels and stages, from the initial awareness to the final purchase decision, and possibly even to post-purchase evaluation and repurchase. In the context of a digital marketing agency, understanding the customer journey is crucial for developing effective marketing strategies...") Tag: Visual edit
• 12:42, 15 June 2023 WHC-admin talk contribs created page Customer Engagement (Created page with "=Overview= Customer engagement refers to the ways in which a business maintains an ongoing relationship with its customers through various channels, ultimately enhancing customer loyalty and promoting brand growth. This involves a business's strategy in interacting, understanding, and serving its customers in ways that provide value and encourage customers to interact and share the experiences they have with a brand or product. ==Usage Types== ===Marketing=== Customer en...") Tag: Visual edit
• 12:40, 15 June 2023 WHC-admin talk contribs created page Customer Acquisition (Created page with "=Overview= Customer Acquisition is a strategy employed by businesses to attract and acquire new customers. It involves all activities related to persuading potential customers to buy a company's products or services. The process encompasses several stages, including creating awareness, engaging customers, conversion, and retention. Customer Acquisition plays a significant role in expanding a business’s market share, boosting sales, and achieving sustainable growth. ==...") Tag: Visual edit
• 12:38, 15 June 2023 WHC-admin talk contribs created page CRM Integration (Created page with "=Overview= CRM Integration is the process of synchronizing data and coordinating functionalities between a Customer Relationship Management (CRM) system and other software systems or applications. This synchronization and coordination allow for a unified view of customer data, improved communication among teams, automated workflows, better lead tracking, and enhanced overall business efficiency. ==Usage Types== ===Sales and Marketing Integration=== CRM Integration with s...") Tag: Visual edit
• 12:36, 15 June 2023 WHC-admin talk contribs created page Conversion Tracking (Created page with "=Overview= Conversion Tracking is a powerful tool in digital marketing that allows businesses to understand the effectiveness of their online marketing campaigns. This mechanism involves measuring the actions users take after interacting with a marketing campaign, such as making a purchase, signing up for a newsletter, or filling out a form. These actions are known as "conversions," hence the term "conversion tracking." The data acquired from conversion tracking can help...") Tag: Visual edit
• 12:35, 15 June 2023 WHC-admin talk contribs created page Content Management System (CMS) (Created page with "=Overview= A Content Management System (CMS) is a software application that allows users to create, manage, and modify digital content. These systems are typically used for enterprise content management (ECM) and web content management (WCM). They provide an interface that simplifies the complexities of web development, enabling non-technical users to create functional websites and digital platforms with ease. CMS applications are often used in collaborative settings wh...") Tag: Visual edit
• 12:33, 15 June 2023 WHC-admin talk contribs created page Content Curation (Created page with "==Overview== Content Curation serves as a strategic marketing approach, geared towards attracting traffic, engaging audiences, and extending brand reach by providing valuable content from various sources on a specific subject matter. In a digital era where information is abundant, content curation helps a brand stand out by delivering targeted and quality content to its audience. ===Benefits=== Content curation provides several benefits to both marketers and consumers: #...") Tag: Visual edit
• 12:30, 15 June 2023 WHC-admin talk contribs created page Content Calendar (Created page with "==Overview== A Content Calendar acts as a centralized platform for planning, creating, and scheduling content. This tool is used to manage and coordinate the process of content creation, distribution, and analysis. It provides a clear view of a company's or individual's content strategy over time, assisting in maintaining a consistent posting schedule across various platforms. ==Usage Types== Content Calendars can be utilized in several different ways, depending on the n...") Tag: Visual edit
• 12:24, 15 June 2023 WHC-admin talk contribs created page Competitive Analysis (Created page with "==Overview== thumbCompetitive Analysis in the context of a Digital Marketing Agency refers to the process of identifying, studying, and comparing competitors in the digital sphere to understand their strategies, strengths, weaknesses, and market position. It provides a strategic context to understand market dynamics and helps agencies optimize their strategies, capitalize on competitors' weaknesses, and better satisfy their clie...") Tag: Visual edit
• 12:21, 15 June 2023 WHC-admin talk contribs created page Campaign Management (Created page with "=Topic Overview= Campaign management is an integral aspect of Digital Marketing. It refers to the process of planning, executing, tracking, and analyzing marketing campaigns. These campaigns are often designed with specific goals in mind, such as increasing brand awareness, generating leads, driving sales, or engaging customers. Campaign management often involves multiple channels, including search engines, social media, email, and more. ==Usage Types== There are several...") Tag: Visual edit
• 12:19, 15 June 2023 WHC-admin talk contribs created page Brand Awareness (Created page with "=Overview= Brand Awareness refers to the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services. It's a key concept in marketing, where more brand awareness generally signifies that the brand is dominant or well established in the market. Brand awareness is not just about getting your brand name out there, but it's about helping consumers understand the qualities that make your brand unique. This involve...") Tag: Visual edit
• 12:16, 15 June 2023 WHC-admin talk contribs created page Branding (Created page with "==Overview== Branding is a way of defining your business to yourself, your team, and your external audiences. It could be called the business' "identity", but only on the understanding that it embodies the core of what the business is and its values, not just what it looks and sounds like. Brands are there to identify, not to explain or directly sell. In fact, it is possible to create a brand that isn't even attached to a physical product or concrete service. ===Importan...") Tag: Visual edit
• 12:10, 15 June 2023 WHC-admin talk contribs created page Blogging (Created page with "==Topic Overview== Blogging started as a way for individuals to write diary-style entries but it has since been incorporated into websites for businesses, news outlets, professional writers, and more. Blogging can be an effective digital marketing tool, providing content that can draw users to a site, give them reasons to return, and increase the site's visibility on search engines. ==Useage Types== Blogging is used for a variety of purposes in digital marketing: ===Busi...") Tag: Visual edit
• 10:13, 15 June 2023 WHC-admin talk contribs created page Behavioral Targeting (Created page with "==Topic Overview== '''Behavioral Targeting''' is a digital marketing strategy that involves collecting data about an individual's online behavior to understand their interests and preferences. The goal of behavioral targeting is to provide personalized advertisements and content that are relevant to the individual, thereby improving the effectiveness of the marketing effort. The process of behavioral targeting typically involves tracking a user's activity on the interne...") Tag: Visual edit
• 10:11, 15 June 2023 WHC-admin talk contribs created page B2C Marketing (Created page with "=Overview= B2C marketing is the method of a business communicating with individual customers (the consumer). The goal of B2C marketing is to convert shoppers into buyers as aggressively and consistently as possible. It differs from B2B marketing, which is directed towards other businesses. B2C marketing takes a more personal approach, aiming to capture the customer's attention and persuade them to make a purchase. ==Usage Types== ===Product Driven=== '''Product Driven B2...") Tag: Visual edit
• 10:01, 15 June 2023 WHC-admin talk contribs created page B2B Marketing (Created page with "==Topic Overview== B2B marketing is integral to the operations of many companies across industries. Unlike B2C marketing ('''business-to-consumer'''), B2B marketing focuses on building relationships and communicating value proposition to other businesses. These strategies are designed to meet the needs of businesses, which typically have different purchasing processes and decision-making criteria than individual consumers. ==Usage Types== ===Direct Marketing=== Direct ma...") Tag: Visual edit
• 09:58, 15 June 2023 WHC-admin talk contribs created page Audience Segmentation (Created page with "==Topic Overview== Audience segmentation plays a pivotal role in Digital Marketing. By understanding the distinct groups within a target market, businesses can tailor their marketing messages to resonate more effectively with different segments, leading to increased engagement, conversions, and ultimately, revenue. The key to effective audience segmentation is understanding the audience's needs, preferences, and behavior. This information can be gathered through various...") Tag: Visual edit
• 09:56, 15 June 2023 WHC-admin talk contribs created page API Integration (Created page with "=Overview= API integration involves making use of a set of protocols, tools, and definitions to allow applications to communicate with each other. It involves creating a link between a company's various software applications and third-party solutions. The integration is achieved through the use of APIs, short for Application Programming Interfaces. ==Types of API Integration== There are four primary types of API integrations: ===1. System APIs=== These are designed to op...") Tag: Visual edit
• 09:54, 15 June 2023 WHC-admin talk contribs created page Analytics (Created page with "==Overview== In the modern digital marketing world, analytics has gained significant importance. It is crucial for understanding and optimizing online marketing efforts, providing insights into customer behavior, determining the effectiveness of different marketing strategies, and guiding decision-making processes. Analytics in digital marketing mainly focus on web traffic, social media metrics, customer engagement, conversion rates, and other related aspects. ==Usage Ty...") Tag: Visual edit
• 09:52, 15 June 2023 WHC-admin talk contribs created page Affiliate Marketing (Created page with "==Overview== Affiliate marketing is a type of online advertising where advertisers (businesses selling goods or services) enlist partners (affiliates) to promote their products in return for a commission. This commission can be based on different models, such as pay per click, pay per sale, or pay per lead. Affiliate marketing allows businesses to effectively reach their target audiences through affiliate's networks or websites, while also providing income opportunities...") Tag: Visual edit
• 09:49, 15 June 2023 WHC-admin talk contribs created page Ad Targeting (Created page with "==Overview== Ad targeting is widely used in digital marketing to maximize the return on ad spend (ROAS) and improve conversion rates. By focusing on specific demographics or user behaviors, businesses can make their ads more relevant and appealing, reducing wasted impressions and enhancing customer experience. Ad targeting utilizes data gathered from various sources, including customer profiles, browsing history, purchase history, and social media activity. ==Usage Types...") Tag: Visual edit
• 09:47, 15 June 2023 WHC-admin talk contribs created page Ad Scheduling (Created page with "==Overview== The concept of Ad Scheduling comes from traditional broadcast advertising where television and radio stations would partition the day into different sections, typically morning, midday, evening, and night. Digital marketing has enhanced this approach, allowing advertisers to customize the schedule down to the hour and minute, and even specify the days of the week. By adjusting the timing of ads, businesses can ensure they reach their target audience during...") Tag: Visual edit
• 09:45, 15 June 2023 WHC-admin talk contribs created page Ad Retargeting (Created page with "==Topic Overview== Ad retargeting, also known as remarketing, is a form of online advertising that targets users who have already visited your website but did not make a purchase or complete a desired action. It works by tracking these visitors through cookies and displaying your ads to them when they visit other websites. This approach is designed to increase the return on investment by focusing advertising efforts on individuals who have shown an interest in your produ...") Tag: Visual edit
• 09:43, 15 June 2023 WHC-admin talk contribs created page Ad Placement (Created page with "=Topic Overview= Ad Placement refers to the strategic positioning of advertisements on different mediums to increase visibility and maximize effectiveness. This involves selecting the right channels, times, and contexts to reach a target audience. An integral part of marketing strategies, ad placements can occur across several channels, including television, radio, online platforms, social media, and print. ==Usage Types== ===Television=== TV Ad Placements involve airing...") Tag: Visual edit
• 09:41, 15 June 2023 WHC-admin talk contribs created page Ad Networks (Created page with "=Overview= Ad Networks, also known as advertising networks, play an integral role in the online advertising ecosystem by connecting advertisers with publishers that host advertisements. Ad networks aggregate ad space supply from publishers and match it with advertiser demand. This article explores the intricacies of Ad Networks and the different ways they are used in digital marketing. ==Usage Types== Ad Networks can be classified based on their usage types which primari...") Tag: Visual edit
• 09:39, 15 June 2023 WHC-admin talk contribs created page Ad Extensions (Created page with "=Overview= Ad Extensions are a feature of digital advertising platforms that allow advertisers to augment their advertisements with additional information. These extensions provide users with more reasons to click on the ads by offering extra details about a business, its products, or its services. They are commonly used across various platforms, such as Google Ads and Bing Ads, enabling advertisers to increase visibility, improve click-through rates (CTR), and enhance o...") Tag: Visual edit
• 09:36, 15 June 2023 WHC-admin talk contribs created page Ad Copy (Created page with "==Overview== Ad copy refers to the main text of a clickable advertisement, whether online or offline. It is designed to persuade the reader, listener, or viewer to take a specific action, typically leading to a conversion. It can be seen in various forms of advertising mediums such as print ads, radio spots, TV commercials, and especially prevalent in digital marketing on platforms like Google Ads, Facebook Ads, and more. An effective ad copy speaks directly to the targe...") Tag: Visual edit
• 09:33, 15 June 2023 WHC-admin talk contribs created page Ad Attribution (Created page with "=Overview= Ad Attribution is a method used in digital marketing to identify how much credit each touchpoint in a customer's journey should receive for a conversion. It allows advertisers to quantify the influence each advertising impression has on a user's decision to make a purchase or complete a desired action, thereby understanding their return on investment (ROI) and refining their marketing strategy. ==Usage Types== Ad Attribution can be classified into different mo...") Tag: Visual edit
• 09:28, 15 June 2023 WHC-admin talk contribs created page A/B Testing (Created page with "=Overview= A/B Testing involves showing two variants, A (the control) and B (the variant), to similar visitors at the same time. The one that gives a better conversion rate, wins. This method is highly useful in testing new design changes, layout, content, and marketing strategies, ensuring the best possible solution is provided to users, thereby maximizing conversion rates and overall performance. ==Usage Types== There are various ways that A/B Testing can be used in a...") Tag: Visual edit
• 09:27, 15 June 2023 WHC-admin talk contribs created page User experience (UX) (Created page with "==Overview== User Experience (UX) refers to a person's emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership. The process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product forms an integral part of UX. ==History== The...") Tag: Visual edit
• 09:24, 15 June 2023 WHC-admin talk contribs created page Structured data (Created page with "==Topic Overview== '''Structured data''' refers to any data that resides in a fixed field within a record or file. This includes data contained in relational databases and spreadsheets, characterized by the clear definition of entities and relationships. In terms of digital marketing, structured data is used to provide context and meaning to the information on a webpage, making it easier for search engines to accurately index the content. It typically uses specific vocab...") Tag: Visual edit
• 09:20, 15 June 2023 WHC-admin talk contribs created page Social signals (Created page with " =Topic Overview= '''Social signals''' refer to a webpage's collective shares, likes, and overall social media visibility as perceived by search engines. These activities contribute to a page's organic search ranking and are seen as another form of citation, similar to backlinks. Social signals were introduced as a way for search engines to determine the quality of content. If a piece of content is being shared, liked, and commented on, it's likely that there's value to...") Tag: Visual edit
• 09:17, 15 June 2023 WHC-admin talk contribs created page Sitemaps (Created page with "==Overview== A '''sitemap''' is a file where you can list the web pages of your site to inform search engines about the organization of your site content. This tool helps search engines to more intelligently crawl your site. There are two main types of sitemaps: '''XML sitemaps''' and '''HTML sitemaps'''. XML sitemaps are designed for search engines and are not typically visible to website visitors. On the other hand, HTML sitemaps are created and displayed for website...") Tag: Visual edit
• 09:15, 15 June 2023 WHC-admin talk contribs created page SERP (Search Engine Results Page) (Created page with "==Topic Overview== A SERP typically contains two types of content: '''organic results''' and '''paid results'''. Organic results are listings of web pages that closely match the user's search query and are not sponsored. On the other hand, paid results, also known as pay-per-click (PPC) ads, are advertisements for which advertisers pay to appear on the results page. Each SERP is unique, even for search queries conducted on the same search engine using the same keywords...") Tag: Visual edit
• 16:56, 14 June 2023 WHC-admin talk contribs created page SEO-friendly URLs (Created page with "==Overview== SEO-friendly URLs are an important aspect of website optimization. They can contribute significantly to the success of your website in search engine rankings. SEO-friendly URLs contain keywords that explain the article content, and they're structured in a way that search engines understand. They're easily understandable by users, which makes it more likely for people to click on your website when it appears in search results. ===Importance of SEO-friendly UR...") Tag: Visual edit
• 16:53, 14 June 2023 WHC-admin talk contribs created page SEO audit (Created page with "==Overview== SEO audits are detailed analyses that help to understand the performance of a website's on-page and off-page activities. They involve examining various aspects such as the website's structure, user experience, backlink portfolio, keyword usage, content relevance, and much more. The goal of an SEO audit is to uncover issues that may be hindering a website's performance in organic search results. ==Usage Types== There are different types of SEO audits, dependi...") Tag: Visual edit
• 16:51, 14 June 2023 WHC-admin talk contribs created page Search engine marketing (SEM) (Created page with "=Overview= Search Engine Marketing (SEM) is a form of online marketing strategy that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. ==Usage Types== SEM includes va...") Tag: Visual edit
• 16:50, 14 June 2023 WHC-admin talk contribs created page Search engine algorithms (Created page with " =Search Engine Algorithms= ==Overview== Search engine algorithms are complex systems used to retrieve data from a search engine's database and instantaneously deliver the best possible results for a query. The search engine makes use of these sophisticated algorithms to rank and display webpages based on their relevance and quality. Search engines like Google, Bing, Yahoo, and others use a myriad of factors to decide the ranking of web pages. These factors include, but...") Tag: Visual edit
• 16:47, 14 June 2023 WHC-admin talk contribs created page Schema markup (Created page with "==Overview== Schema markup is an innovative approach from the consortium of search engine organizations like Google, Bing, Yahoo, and Yandex. It is a specific form of microdata that makes it easier for search engines to parse and interpret the information on your web pages more effectively. The use of schema markup can result in enriched search results, which can lead to improved click-through rates and increased web traffic. It allows businesses to provide more informa...") Tag: Visual edit
• 16:42, 14 June 2023 WHC-admin talk contribs created page Robots.txt (Created page with "=Topic Overview= The '''robots.txt''' file is part of the ''Robots Exclusion Protocol'' (REP), a group of web standards that regulate how robots crawl the web, access and index content, and serve that content up to users. The REP also includes directives like meta robots and x-robots-tag, but the robots.txt file is the most well-known part of the protocol. The primary function of the robots.txt file is to manage crawler traffic to the site, prevent certain parts of the...") Tag: Visual edit