Editing
Ad Extensions
(section)
Jump to navigation
Jump to search
Warning:
You are not logged in. Your IP address will be publicly visible if you make any edits. If you
log in
or
create an account
, your edits will be attributed to your username, along with other benefits.
Anti-spam check. Do
not
fill this in!
==Usage Types== Ad Extensions are used in different ways depending on the digital advertising platform and the objectives of the advertising campaign. The types of ad extensions include: ===Sitelink Extensions=== These direct users to specific pages on a website, such as the contact page, product pages, or the about us page. By using sitelink extensions, advertisers can provide users with more options to interact with their website. ===Callout Extensions=== Callout extensions allow advertisers to include additional descriptive text in their ads. These are often used to highlight unique selling points or offers, such as "Free Shipping" or "24/7 Customer Support". ===Structured Snippet Extensions=== Structured snippet extensions give advertisers the ability to showcase a range of products or services offered by the business. They provide users with a snapshot of what the business offers before they click on the ad. ===Call Extensions=== Call extensions let advertisers include a phone number or call button within their ads. This is particularly useful for businesses that value phone calls as a form of lead generation. ===Location Extensions=== These extensions enable businesses to attach their physical address to the ad, useful for local businesses trying to drive foot traffic. ===Price Extensions=== Price extensions allow businesses to showcase their products or services directly in the ad along with their prices, leading the user straight to the purchase page. ===App Extensions=== App extensions are used by businesses that have a mobile app. They can include a link to download the app directly from the ad.
Summary:
Please note that all contributions to Digital Marketing Wiki by Wolfhead Consulting may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here.
You are also promising us that you wrote this yourself, or copied it from a public domain or similar free resource (see
Digital Marketing Wiki by Wolfhead Consulting:Copyrights
for details).
Do not submit copyrighted work without permission!
Cancel
Editing help
(opens in new window)
Navigation menu
Personal tools
Not logged in
Talk
Contributions
Create account
Log in
Namespaces
Page
Discussion
English
Views
Read
Edit
Edit source
View history
More
Search
Navigation
Main page
Recent changes
Random page
Help about MediaWiki
Tools
What links here
Related changes
Special pages
Page information