Deep linking

Deep Linking

Overview

Deep linking is a strategy in digital marketing that refers to the practice of directing users deeper into a website, mobile or web application, instead of simply guiding them to the homepage or landing page. This practice is achieved by using a uniform resource identifier (URI) that links to a specific location within a website or app. Deep linking can help improve user engagement, streamline the user experience, enhance marketing effectiveness, and drive more conversions by making it easier for users to find and access specific content.

Usage Types

Website Deep Linking

Website deep linking is the process of using deep links that direct users to a specific page on a website, bypassing the home page. For example, a digital marketing agency might use deep linking in an email marketing campaign to send potential customers directly to a landing page with a particular product or service, rather than the company's general home page.

Mobile App Deep Linking

Mobile app deep linking involves creating a link that takes users directly to a specific part of a mobile application. This is especially useful for companies that have a mobile app and want to engage users more effectively by delivering them right to a particular product, service, or piece of content within the app.

Standard Deep Linking

Standard deep linking refers to the use of a URI that directs users to a specific location within a mobile app. However, it only works if the user already has the app installed. If the app is not installed, the link will result in an error, or default to a web page.

Deferred Deep Linking

Deferred deep linking allows users to be directed to a specific location within an app, even if they have to install the app first. If the app is not installed when the user clicks on the link, the user will be directed to an app store to install the app. After the app is installed, the user is then directed to the specific content referenced by the link.

Contextual Deep Linking

Contextual deep linking is a more advanced form of deep linking that includes contextual information about the user's intended destination, allowing for personalized content or features. When a user clicks on a contextual deep link and installs or opens an app, the app has access to data about the link and the user's intended action, so it can provide a personalized onboarding experience.

Conclusion

Deep linking is a powerful tool for improving user engagement and conversion rates in digital marketing. By guiding users directly to specific content, products, or services, rather than just to a homepage, deep links can create a more streamlined and satisfying user experience, contributing to the success of marketing campaigns for small businesses and larger corporations alike.