Mobile Marketing

Overview

Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it's all accessible through a small mobile screen. Mobile Marketing includes advertising activities that connect advertisers to consumers via mobile devices and networks. Mobile devices include phones, tablets, and other devices. Mobile marketing provides businesses extensive customer engagement with their brands at any time or place.

Usage Types

Mobile Web Marketing

Businesses can design their websites in a mobile-friendly format, enabling users to access the site while on their mobile devices. This includes techniques such as responsive design to ensure the website appears correctly on all screen sizes.

SMS and MMS Marketing

Businesses send promotional campaigns or transactional messages for marketing purposes via SMS (Short Message Service) or MMS (Multimedia Message Service). These are effective methods to reach consumers directly.

In-App Marketing

This involves the placement of advertisements within mobile apps. Advertisers can use demographic and geographical analysis to target potential customers.

Mobile Search Ads

These are basic Google search ads built for mobile, often featuring extra add-on extensions like click-to-call or maps.

Location-Based Marketing

Location-based mobile ads are ads that appear on mobile devices based upon a user's location relative to a specific area or business. This can be particularly useful for localized promotions or to promote a location-specific event.

Mobile Games and Gamification

Mobile games can be used for marketing purposes, offering branded challenges or rewards to encourage interaction with a product or service.