Page Rank

Overview

Page Rank uses a mathematical algorithm based on the webgraph, created by all World Wide Web pages as nodes and hyperlinks as edges, taking into consideration authority hubs such as cnn.com or usa.gov. Page Rank is calculated on a scale of 0 to 10.

History

The algorithm is designed to improve upon the idea that not all links are equal. It was developed at Stanford University by Larry Page (hence the name Page Rank) and Sergey Brin in 1996 as part of a research project about a new kind of search engine.

Calculation

The basic idea behind Page Rank is that not all pages are equal. The importance of a webpage can be judged by looking at the pages that link to it.

Usage Types

Search Engine Optimization (SEO)

Page Rank forms the basis of all modern Search Engine Optimization. Understanding a webpage's Page Rank is critical for understanding how it will be ranked by Google's search engine.

Web Marketing

Page Rank plays a major role in web marketing as websites with a high Page Rank are likely to have more visitors and potential customers.

Analyzing Competitors

In the world of Digital Marketing, understanding the Page Rank of a competitor's website can provide valuable insight into their SEO strategy and the effectiveness of their online presence.