Google Ads

Overview

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). Advertisers can select specific goals for their ads, such as driving phone calls or website visits.

Usage Types

Google Ads serves different ad formats and operates on an auction system, which takes place every time a user performs a keyword search.

Google Search Ads

Google Search Ads appear on Google search result pages. They are marked with the label "Ad" and are typically present above organic search results.

• Usage: These ads are used for generating leads and sales for businesses. They're commonly used for commercial searches.

Google Display Ads

Google Display Ads are a form of contextual banner ads used in the Google Display Network, Google's collection of network sites that agree to host display ads.

• Usage: Display ads can be used for various forms of advertising, including behavioural, contextual, and remarketing. They can reach a wider audience compared to Search Ads.

Google Shopping Ads

Google Shopping Ads are a type of ad showing up in Google Shopping's tab. These ads display products with their prices, letting consumers see a range of products and prices at a glance.

• Usage: Shopping Ads are used by e-commerce businesses to promote online and local inventory, drive traffic to a website or local shop, and find better-qualified leads.

Google Video Ads

Google Video Ads are shown to the user before, during, or after they watch videos on YouTube and the Google Display Network.

• Usage: Video Ads are used to increase brand awareness and consider products or services. Advertisers pay only when a viewer interacts with the ad or watches it for at least 30 seconds.