Digital Marketing
Digital Marketing[edit | edit source]
Overview[edit | edit source]
Digital marketing is a broad term that refers to any marketing efforts that use digital technologies, primarily on the internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development during the 20th and 21st centuries has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Usage Types[edit | edit source]
There are different types of digital marketing that businesses often utilize, which include:
Search Engine Optimization (SEO)[edit | edit source]
SEO is a type of digital marketing that focuses on making your website content discoverable by search engines. SEO includes various strategies like keyword optimization, backlinking, and improving site architecture to improve a website's ranking on search engine results pages.
Social Media Marketing[edit | edit source]
Social media marketing utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Pay-Per-Click Advertising (PPC)[edit | edit source]
Pay-per-click advertising is a digital marketing strategy that charges businesses every time their advertisement is clicked. Google AdWords is one of the most popular PPC advertising systems in the world. It enables businesses to create ads that appear on Google's search engine and other Google properties.
Email Marketing[edit | edit source]
Email marketing is a form of digital marketing that involves sending emails to prospects and customers. Effective email marketing converts prospects into customers and turns one-time buyers into loyal, raving fans.
Content Marketing[edit | edit source]
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.