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• 13:42, 14 June 2023 WHC-admin talk contribs created page Pay-per-click (PPC) (Created page with "==Topic Overview== Pay-per-click (PPC) is an online advertising model used to drive traffic to websites, where an advertiser pays a publisher when the ad is clicked. It is associated mainly with first-tier search engines such as Google Ads and Bing Ads. PPC is used for all types of campaign goals, including increasing sales, generating leads, and promoting brand awareness. It is essentially a way of buying visits to your site, rather than attempting to “earn” those v...") Tag: Visual edit