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• 08:04, 19 June 2023 WHC-admin talk contribs created page Cost Per Lead (CPL) (Created page with "=Overview= '''Cost Per Lead (CPL)''' is a digital marketing metric used to measure the cost effectiveness and profitability of a specific marketing campaign. It is calculated by dividing the total marketing cost by the total number of leads generated. This gives the marketer a numerical value that represents the amount of money spent for each lead, allowing them to better assess the effectiveness of their marketing strategies. ==Usage Types== CPL is commonly used in onli...") Tag: Visual edit