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• 07:48, 19 June 2023 WHC-admin talk contribs created page Buyer Persona (Created page with "=Overview= A ''buyer persona'' is a semi-fictional representation of a company's ideal customer, derived through market research and data collected from the firm's existing clientele. These personas generally include customer demographics, behavior patterns, motivations, and goals. They help businesses understand and relate to an audience they're trying to attract and engage. The concept of the buyer persona is instrumental in the field of digital marketing, as it allow...") Tag: Visual edit