Schema markup
Overview[edit | edit source]
Schema markup is an innovative approach from the consortium of search engine organizations like Google, Bing, Yahoo, and Yandex. It is a specific form of microdata that makes it easier for search engines to parse and interpret the information on your web pages more effectively.
The use of schema markup can result in enriched search results, which can lead to improved click-through rates and increased web traffic. It allows businesses to provide more informative details about their business, services, products, reviews, and more.
Usage Types[edit | edit source]
Websites[edit | edit source]
In websites, Schema markup can help identify and display relevant information in a more attractive and informative manner. For example, schema markup can be used to display a snippet of a product's price, rating, and availability directly in the search results.
Local Businesses[edit | edit source]
Local businesses can benefit greatly from schema markup as it allows them to display important information such as operating hours, location, and contact details in the SERPs.
eCommerce[edit | edit source]
eCommerce websites can use schema markup to provide detailed product information, such as prices, availability, and review ratings.
Blogs and Articles[edit | edit source]
Schema markup can be used to provide additional information about blog posts and articles, such as the author, the date of publication, and any reviews or ratings.
Events[edit | edit source]
Event organizers can use schema markup to provide details of events, including dates, locations, and ticket availability, directly in the SERPs.
Recipe Websites[edit | edit source]
Recipe websites can benefit from schema markup by providing details such as preparation time, cooking time, ingredients, and calories directly in the search results