Rich snippets

Topic Overview

Rich Snippets are structured data markup that webmasters can add to their HTML, which allows search engines to better understand the information contained on each web page. This enhanced understanding can lead to the generation of rich results, which display more detailed and visually appealing information to users than standard search results. For example, a rich snippet for a recipe might include a star rating, preparation time, and a thumbnail image.

Rich snippets can significantly improve the visibility of a website in SERPs, leading to higher CTR and potentially, increased traffic and conversions.

Usage Types

Product Rich Snippets

Product rich snippets provide detailed information about a specific product such as price, availability, and review ratings directly in search results. They're typically used by e-commerce websites to attract potential buyers.

Review Rich Snippets

Review rich snippets display the overall rating and review count of a product or service. This can help businesses build trust and credibility with potential customers.

Recipe Rich Snippets

Recipe rich snippets are commonly used by food blogs and recipe websites. They can display information such as prep time, cooking time, calorie information, and even an image of the dish directly in search results.

Event Rich Snippets

Event rich snippets are utilized by event organizers and ticket sellers. They can display key event details such as date, location, and availability of tickets in search results.

Person Rich Snippets

Person rich snippets provide information about a person, such as a scientist, author, or a business professional. They can include details such as the person’s job title, affiliations, and social profiles.

Video Rich Snippets

Video rich snippets display a thumbnail image, duration, and upload date of a video. They're generally used by video-hosting websites to attract viewers.

External links

• Google's Introduction to Structured Data
• Schema.org