Redirects

Overview

A redirect is a way to send both users and search engines to a different URL from the one they originally requested. This is commonly used in digital marketing and web development to manage changes in URL structure, move content around a website, or direct traffic from multiple domains.

There are several types of redirects, including 301, 302, 303, 307, and meta refresh. Among these, the most commonly used are the 301 (moved permanently) and 302 (found/moved temporarily) redirects.

Useage Types

The application of redirects largely depends on the specific needs and goals of a digital marketing campaign or a website's structure.

301: Moved Permanently

A 301 redirect is a permanent redirect that passes between 90-99% of link equity (ranking power) to the redirected page. It is commonly used when a page has been permanently moved to a new location.

{{Example code

1. REDIRECT New Page

}}

302: Found (HTTP 1.1) / Moved Temporarily (HTTP 1.0)

A 302 redirect is a temporary redirect. It passes 0% of link equity and, in most cases, should not be used. It is commonly used in site maintenance scenarios, or when content is moved temporarily.

{{Example code

1. REDIRECT Temporary Page

}}

303: See Other

A 303 redirect is a type of redirect that indicates that a resource has been replaced. It's generally used less frequently, but can be useful in specific circumstances, like form submissions.

{{Example code

1. REDIRECT Replacement Page

}}

307: Temporary Redirect (HTTP 1.1 Only)

A 307 redirect is the HTTP 1.1 successor of the 302 redirect. While it does convey the same meaning as a 302 redirect, it ensures that the method and the body will not be changed when the redirected request is made.

{{Example code

1. REDIRECT Temporary Redirect Page

}}

Meta Refresh

A meta refresh is a type of redirect that is executed at the page level rather than the server level. This is not a recommended method for page redirection unless it is a meta refresh with a time limit.

{{Example code <meta http-equiv="refresh" content="0; url=http://example.com/" /> }}

Conclusion

Redirects play a crucial role in website management and digital marketing, helping to maintain site structure, user experience, and search engine optimization. Proper use of redirects ensures the right content is delivered to users and search engines, regardless of changes in URLs or site content.