Inbound Marketing
Overview[edit | edit source]
Inbound marketing was popularized by HubSpot, an American software company, around 2006. This type of marketing focuses on creating valuable experiences for customers, which has a positive impact on people and your business. It relies on the principle that earning a customer's attention is more effective than buying it.
Inbound marketing includes content marketing, social media marketing, SEO, and branding to attract, engage, and delight customers. It seeks to build trust and credibility for a business or brand, with the end goal of generating leads and converting them into customers.
Usage Types[edit | edit source]
Attract[edit | edit source]
The attract phase involves using strategies like content marketing, search engine optimization (SEO), and social media marketing to draw in customers. These strategies focus on creating and sharing relevant and engaging content that solves a problem or meets a need for your target audience.
Engage[edit | edit source]
The engage phase involves direct interaction with leads through channels like email, chat, or messaging apps. The goal here is to provide solutions and build relationships with leads, offering them value and encouraging them to take the next step in the buyer's journey.
Delight[edit | edit source]
In the delight phase, businesses continue to engage, surprise, and deliver outstanding service to their customers, turning them into promoters who will advocate for the brand.