Funnel

Overview

A funnel in digital marketing is a theoretical model that illustrates the journey a consumer takes from the first interaction with a brand to the final purchase or conversion. The model is called a 'funnel' because it is wide at the top - where many potential customers are first exposed to a brand or product - and narrow at the bottom - where fewer customers make a final purchase or complete a conversion.

Usage Types

Awareness Stage

This is the top of the funnel where the aim is to capture the attention of potential customers. Marketing activities at this stage often involve content marketing, social media marketing, and search engine optimization.

Interest Stage

After the awareness stage, potential customers enter the interest stage, where they start to learn more about the company or its products. Email marketing and remarketing are commonly used strategies at this stage.

Consideration Stage

In the consideration stage, potential customers are considering whether or not to make a purchase. This is a crucial stage in which brands often use targeted advertising, product demonstrations, and sales promotions.

Action Stage

The action stage is the final stage of the funnel, where potential customers make a purchase or complete another desired action. Techniques like email marketing, discount offers, and direct sales can help to lead customers to this stage.