Conversion Rate
Overview[edit | edit source]
The Conversion Rate in digital marketing refers to the percentage of users who take a desired action on a website. This action can range from purchasing a product, signing up for a newsletter, downloading an eBook, filling out a form, or any other goal set by the digital marketer. The conversion rate is a key metric in performance marketing as it helps to understand the effectiveness of marketing campaigns and website designs.
Usage Types[edit | edit source]
There are several ways in which conversion rates can be utilized in a digital marketing strategy. Here are some of the main types:
E-commerce Conversion Rate[edit | edit source]
In an e-commerce context, conversion rate often refers to the percentage of website visitors who make a purchase. The higher the conversion rate, the more successful the website is at turning visitors into customers.
Lead Generation Conversion Rate[edit | edit source]
For websites that aim to generate leads, the conversion rate could measure the percentage of visitors who fill out a form, download a content offer, or complete a similar action that indicates interest in a company's products or services.
Email Marketing Conversion Rate[edit | edit source]
In email marketing, conversion rate can refer to the percentage of email recipients who click on a link within an email and complete a desired action, such as making a purchase or filling out a form.