Ad Exchange
Overview[edit | edit source]
Ad Exchanges are a pivotal part of programmatic advertising, allowing the trading of display, video, mobile and other types of advertisements, in a manner akin to a stock exchange. They provide increased transparency, as both publishers and advertisers have information about the impressions being sold and purchased. Ad Exchanges represent an efficient, streamlined method of buying and selling ads that reduces costs and enhances targeting capabilities.
Usage Types[edit | edit source]
For Advertisers[edit | edit source]
Advertisers use Ad Exchanges to purchase ad inventory across a multitude of websites, apps, and other digital platforms. The chief benefits for advertisers include the ability to:
- Target their advertisements to specific demographics
- Use real-time bidding to only pay the exact value they perceive for an ad spot
- Access a vast range of publishers' ad inventories through a single platform
For Publishers[edit | edit source]
Publishers use Ad Exchanges to sell their ad inventory to a wide array of advertisers. The primary advantages for publishers include:
- Monetizing their website or app by selling ad spaces
- Setting a minimum price for their ad spaces
- Having immediate access to a large number of potential advertisers