Performance Marketing
Overview[edit | edit source]
Performance Marketing is a comprehensive term that refers to online marketing and advertising programs where advertisers (a.k.a., “retailers” or “merchants”) pay marketing companies (a.k.a, “affiliates” or “publishers”) when a specific action is completed; such as a sale, lead, or click. The ubiquity of internet access has given rise to the digital marketing era, where Performance Marketing has evolved as a measurable and result-driven method. It involves monitoring various campaigns on multiple channels and paying for specific desired actions. Such actions may include making a purchase, filling out a form, clicking on a link, or even visiting a landing page.
Usage Types[edit | edit source]
There are various forms of Performance Marketing, including but not limited to:
Affiliate Marketing[edit | edit source]
Affiliate marketing involves an advertiser paying a commission to other online entities, known as affiliates, for referring new business to the advertiser’s website.
Influencer Marketing[edit | edit source]
In influencer marketing, advertisers pay for the endorsement of products or services on platforms such as Instagram, YouTube, and TikTok.
Email Marketing[edit | edit source]
Email marketing involves sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.
Search Engine Marketing (SEM)[edit | edit source]
Search Engine Marketing is a form of Performance Marketing that seeks to promote websites by increasing their visibility in search engine results pages through optimization and advertising.
Social Media Marketing[edit | edit source]
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
Final Thoughts[edit | edit source]
Performance Marketing has revolutionized the landscape of advertising on digital platforms. It provides a cost-effective and result-oriented solution for businesses to reach their target market, allowing for real-time tracking and deep data analysis. It's a preferred method for advertisers who seek measurable results.