Digital Marketing Strategy
Overview[edit | edit source]
Digital Marketing Strategy refers to the series of actions that are designed to achieve a company's overarching marketing goals via online channels. These actions make up a plan that focuses on driving increased awareness, engagement, conversion, and retention using various digital marketing techniques.
Usage Types[edit | edit source]
Digital Marketing Strategies can be broadly classified into several types, including:
Search Engine Optimization (SEO)[edit | edit source]
SEO is the process of optimizing a website to rank higher on search engines. This strategy involves optimizing the website's design, content, and coding, as well as promoting the site to increase its backlinks.
Content Marketing[edit | edit source]
Content Marketing involves creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content shared is closely related to what the company sells; in other words, the company is educating people so that they know, like, and trust it enough to do business with it.
Social Media Marketing (SMM)[edit | edit source]
Social Media Marketing is a form of digital marketing that involves creating and sharing content on social media networks to achieve marketing and branding goals. It includes activities like posting text and image updates, videos, and other content that drives audience engagement.
Pay-Per-Click Advertising (PPC)[edit | edit source]
PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. It's a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Email Marketing[edit | edit source]
Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.
Affiliate Marketing[edit | edit source]
Affiliate marketing is an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience—"affiliates"—to earn a commission by recommending the product to others.
Conclusion[edit | edit source]
A Digital Marketing Strategy is crucial for any business seeking to stay competitive in today's digital age. By carefully choosing and implementing the most appropriate tactics, companies can reach their target audience more effectively, ultimately leading to increased customer satisfaction and profitability.