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• 13:45, 19 June 2023 WHC-admin talk contribs created page Segmentation (Created page with "==Overview== Segmentation in Digital Marketing is a method where a business divides its target market into distinct categories, based on certain variables such as demographic, behavioral, psychographic, and geographic characteristics. These segments are created to help marketers tailor their marketing campaigns to meet the specific needs of each group. The ultimate goal of segmentation is to help companies better understand their customer base, and deliver personalized...") Tag: Visual edit