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• 10:34, 19 June 2023 WHC-admin talk contribs created page Customer Acquisition Cost (CAC) (Created page with "=Overview= Customer Acquisition Cost (CAC) is a significant business metric that represents the cost associated with convincing a potential customer to buy a product or service. This cost is inclusive of the product cost as well as the cost involved in research, marketing, and accessibility. CAC is a key performance indicator for companies to evaluate their spending on acquiring new customers. It provides businesses with a strategic insight into how much they should bud...") Tag: Visual edit