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• 08:01, 19 June 2023 WHC-admin talk contribs created page Cost Per Action (CPA) (Created page with "=Overview= Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action - for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration etc.) CPA is also known as Cost Per Acquisition, as most actions involve acquiring a new customer. CPA is considered a more optimal method of buying digital advertising from a return on investment (ROI) perspective because the advertiser only pays whe...") Tag: Visual edit