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• 15:45, 15 June 2023 WHC-admin talk contribs created page Ad Viewability (Created page with "=Overview= Ad Viewability is a crucial metric in digital advertising that determines whether an ad has the potential to be seen by a user or not. It's not just about whether the ad was loaded on the page, but whether it was actually in a position where a user could see it. The Interactive Advertising Bureau (IAB) defines an ad as viewable if at least 50% of its pixels are visible on the screen for a minimum of one second (for display ads) or two seconds (for video ads)....") Tag: Visual edit