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• 15:37, 15 June 2023 WHC-admin talk contribs created page Acquisition (Created page with "==Overview== In digital marketing, acquisition refers to the process of converting a consumer into a customer. The key goal during the acquisition phase is to attract potential customers and encourage them to engage with the brand, either by making a purchase, signing up for a newsletter, or performing some other desirable action. Metrics associated with acquisition typically include Cost Per Acquisition (CPA), Conversion Rate, and Acquisition Rate, among others. ==Usage...") Tag: Visual edit