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- 13:02, 24 June 2023 Text to HTML Ratio (hist | edit) [3,511 bytes] WHC-admin (talk | contribs) (Created page with "The Text to HTML Ratio is a metric that measures the amount of text on a webpage compared to the amount of HTML code required to display it. This ratio is not a direct ranking factor for search engines, but it can indirectly affect search rankings due to its impact on user experience, page indexing, and page speed. ==Overview== Most web pages are written in HTML code, which is used to display the page content, usually in text form. The Text to HTML Ratio represents the c...") Tag: Visual edit: Switched
- 13:45, 19 June 2023 Segmentation (hist | edit) [2,781 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== Segmentation in Digital Marketing is a method where a business divides its target market into distinct categories, based on certain variables such as demographic, behavioral, psychographic, and geographic characteristics. These segments are created to help marketers tailor their marketing campaigns to meet the specific needs of each group. The ultimate goal of segmentation is to help companies better understand their customer base, and deliver personalized...") Tag: Visual edit
- 13:43, 19 June 2023 Search Engine Optimization (SEO) (hist | edit) [2,431 bytes] WHC-admin (talk | contribs) (Created page with "=Overview= SEO works by improving aspects of a website that help search engines understand the content and context of a site, and by improving the website's visibility in search engine rankings. SEO targets unpaid traffic rather than direct traffic or paid traffic, meaning that the traffic comes from users who found your website after using a search engine. The primary goals of SEO are to draw more traffic to a website, improve the quality of traffic, and to increase th...") Tag: Visual edit
- 13:41, 19 June 2023 Return on Investment (ROI) (hist | edit) [2,907 bytes] WHC-admin (talk | contribs) (Created page with "=Overview= Return on Investment (ROI) is a performance measure used to evaluate the effectiveness of an investment or compare the efficiency of different investments. ROI measures the return of an investment relative to its cost. In the context of a Digital Marketing Agency, ROI is often used to understand the efficiency and profitability of marketing campaigns. It helps in measuring the return on advertising spend, and can also offer insights into which marketing strate...") Tag: Visual edit
- 13:40, 19 June 2023 Responsive Design (hist | edit) [1,292 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== Responsive web design has become increasingly important as the amount of mobile traffic now accounts for more than half of total internet traffic. It is now a standard feature of many website design and development projects. This approach aims at providing an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). ==Usage T...") Tag: Visual edit
- 13:38, 19 June 2023 Reach (hist | edit) [2,426 bytes] WHC-admin (talk | contribs) (Created page with "=Overview= '''Reach''' refers to the total number of unique people who see, interact, or engage with an ad or content during a specific period. In digital marketing, it is a crucial metric that informs the potential audience size and the level of brand exposure. It is typically measured across various digital platforms, including social media, search engines, websites, and email marketing. ==Usage Types== ===Brand Awareness=== Reach is instrumental in increasing '''brand...") Tag: Visual edit
- 13:36, 19 June 2023 Remarketing (hist | edit) [2,460 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== Remarketing is a strategic way to reconnect with potential customers who have shown interest in your product or service but have not converted or completed a desired action. Whether they have abandoned a shopping cart, browsed a page, or simply landed on your home page, remarketing serves as a reminder and encourages them to return and complete the process. This form of marketing aims to capitalize on internet browsing habits, ensuring your brand remains vis...") Tag: Visual edit
- 13:35, 19 June 2023 Programmatic Advertising (hist | edit) [1,926 bytes] WHC-admin (talk | contribs) (Created page with "=Overview= Programmatic advertising refers to the use of automated systems and data to make media buying decisions without human intervention. This automation makes transactions efficient and more effective, streamlining the process and consolidating your digital advertising efforts in one technology platform. The use of programmatic media buying has increased rapidly in the digital marketing world due to its efficiency, real-time capabilities, and ability to target spe...") Tag: Visual edit
- 13:34, 19 June 2023 Pop-Up Ad (hist | edit) [1,880 bytes] WHC-admin (talk | contribs) (Created page with "=Overview= Pop-up ads are a form of online advertising where an ad appears in a new browser window or tab. These windows are usually generated by JavaScript, but can also be generated by other means as well. A variation on the pop-up window, the pop-under advertisement, opens a new browser window beneath the active window. Pop-ups can be seen on almost any kind of website and are employed for many reasons, such as capturing email addresses, advertising products, or condu...") Tag: Visual edit
- 13:32, 19 June 2023 Page Rank (hist | edit) [1,306 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== Page Rank uses a mathematical algorithm based on the webgraph, created by all World Wide Web pages as nodes and hyperlinks as edges, taking into consideration authority hubs such as cnn.com or usa.gov. Page Rank is calculated on a scale of 0 to 10. ===History=== The algorithm is designed to improve upon the idea that not all links are equal. It was developed at Stanford University by Larry Page (hence the name Page Rank) and Sergey Brin in 1996 as part of a...") Tag: Visual edit
- 13:31, 19 June 2023 Outbound Marketing (hist | edit) [2,542 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== Outbound marketing involves a company initiating the conversation and sending its message out to an audience. It's seen as the opposite of inbound marketing, where the consumers themselves find, or seek out, the business. Outbound marketing can be highly effective but may be viewed as intrusive by some consumers. ===Key Components of Outbound Marketing=== *'''Broadcasting''': This involves sending a universal message to a large audience through mediums like...") Tag: Visual edit
- 13:29, 19 June 2023 Native Advertising (hist | edit) [2,567 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== Native advertising is a type of advertising, usually online, that matches the form and function of the platform upon which it appears. It is a unique and more seamless form of advertising that integrates high-quality content into the organic experience of a given platform. ===Definition=== Native advertising involves the use of paid ads that match the look, feel, and function of the media format in which they appear. They look like part of the editorial flow...") Tag: Visual edit
- 13:28, 19 June 2023 Microsite (hist | edit) [2,423 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== A microsite, also known as a minisite or weblet, is a web page or group of web pages that are intended to function as a discrete entity within an existing website or to complement an offline activity. The microsite's main landing page usually has its own domain name or subdomain. Microsites are typically used to add a specialized group of information either editorial or commercial. They may be linked in to a main site or not or taken completely off a site's...") Tag: Visual edit
- 13:26, 19 June 2023 Metadata (hist | edit) [2,140 bytes] WHC-admin (talk | contribs) (Created page with "==Overview== '''Metadata''' refers to the set of data that describes and gives information about other data. In the context of digital marketing, metadata becomes an essential tool to understand and optimize the performance of websites, digital campaigns, and online content. Metadata helps provide context to data, making it easier to organize, locate, and understand. This can include everything from data about webpage content and authorship, to information about images,...") Tag: Visual edit
- 13:25, 19 June 2023 Marketing Automation (hist | edit) [2,055 bytes] WHC-admin (talk | contribs) (Created page with "=Overview= Marketing Automation refers to the use of software platforms and technologies specifically designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. These tasks can range from email marketing, social media posting, campaign management, analytics tracking, and more. Marketing Automation systems are designed to assist in the marketing p...") Tag: Visual edit