Attribution: Revision history

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19 June 2023

  • curprev 07:4307:43, 19 June 2023WHC-admin talk contribs 2,308 bytes +2,308 Created page with "==Overview== Marketing attribution provides a level of understanding of what combination of events in what particular order influence individuals to engage in a desired behavior, typically referred to as a conversion. It takes into consideration all the different touchpoints a consumer interacts with on their journey to making a purchase. ===Types of Attribution Models=== ====Single-Touch Attribution Models==== Single-Touch Attribution Models assign 100% of the credit to..." Tag: Visual edit