Editing Remarketing

==Overview==
Remarketing is a strategic way to reconnect with potential customers who have shown interest in your product or service but have not converted or completed a desired action. Whether they have abandoned a shopping cart, browsed a page, or simply landed on your home page, remarketing serves as a reminder and encourages them to return and complete the process. This form of marketing aims to capitalize on internet browsing habits, ensuring your brand remains visible and top-of-mind for potential customers.
===Remarketing Strategies===
Various strategies can be implemented in remarketing campaigns to maximize their effectiveness.
#'''Standard Remarketing''': In this form of remarketing, ads are shown to past visitors as they browse websites or apps within the display network.
#'''Dynamic Remarketing''': This takes standard remarketing to the next level by showing past visitors ads that contain products or services they have viewed on your website or app.
#'''Remarketing Lists for Search Ads (RLSA)''': This allows you to customize search ad campaigns for past visitors, and tailor your bids and ads to these visitors when they're searching on Google.
#'''Video Remarketing''': This allows you to show ads to people who have interacted with your videos or YouTube channel.
#'''Customer List Remarketing''': With Customer match, you can upload lists of contact information that your customers have given you, and when those people are signed in to Google, you can show them ads.
==Usage Types==
Remarketing can be used in a variety of ways, depending on the goals of your business. It can be used to:
#'''Increase Brand Recall''': Remarketing keeps your brand on the top of mind for potential customers. Repeated exposure to the brand increases the likelihood of conversion.
#'''Boost Conversions''': By showing ads to people who have already interacted with your brand, you increase the chances of them returning to complete a purchase.
#'''Upsell or Cross-Sell''': Remarketing can be used to show related products or higher-end products to customers who have already made a purchase.
#'''Improve ROI''': Remarketing can improve ROI by targeting potential customers who are already familiar with your brand and have a higher likelihood of conversion.
Remarketing is an important part of a comprehensive digital marketing strategy. It enables businesses to stay connected with their audience, boost conversions, and create loyal customers.