Editing Paid Search

=Overview=
Paid Search, often known as Pay-Per-Click (PPC) advertising, is a model of digital marketing where advertisers pay a fee each time one of their ads is clicked. It essentially involves buying traffic to your website rather than earning it organically.

Search engine advertising, such as Google Ads, is one of the most common types of paid search. It allows advertisers to bid for ad placement in a search engine's sponsored links, where their advertisement appears when someone searches for a keyword related to their business offering.
==Usage Types==
===Search Engine Advertising===
This form of paid search involves bidding for keywords related to your business in search engine results. This could mean having your business ad appear on the top of the search engine results page when someone searches a keyword relevant to your product or service.
===Display Advertising===
Display advertising includes purchasing ad space on websites, social media platforms, and other digital platforms to display your ad. It often utilizes visual content like banners, images, or multimedia content to convey the message.
===Social Media Advertising===
This is another type of paid search where businesses pay to display their advertisements or sponsored messages to social media users based on user profile e.g. demographic, interests, etc. Platforms like Facebook, Instagram, LinkedIn, and Twitter offer these advertising options.
===Remarketing or Retargeting===
Remarketing, or retargeting, is a type of paid search strategy that targets users who have already visited or interacted with your website. It involves using cookies to follow these users around the web and serve them relevant ads that encourage them to return to your site.
===Shopping Campaigns===
Shopping campaigns are a type of paid search strategy commonly used by retail businesses. These types of ads show users a photo of your product, along with a title, price, store name, and more. These can appear in general search results or under a shopping-specific tab on Google and Bing.
==External Links==
*[https://www.google.com/ads Google Ads]
*[https://ads.microsoft.com/ Microsoft Advertising]