Editing Page load speed

=Overview=
Page Load Speed is a critical metric in digital marketing, determining how quickly a page's content loads on a user's device. As an element of user experience (UX), it greatly influences website performance, conversion rates, and search engine rankings. Given the increasingly impatient nature of online users, it's paramount for digital marketers to optimize page load speed to secure a competitive edge. Page Load Speed is measured in seconds, from the moment a user clicks on a link or types a URL to the time the entire content of the webpage is fully loaded. It's a factor that significantly affects a website's usability, accessibility, and user satisfaction. High page load speed can lead to lower bounce rates, higher engagement rates, and improved conversion rates. Google and other search engines use it as a ranking factor in their algorithms, meaning that faster pages typically rank higher in search engine results pages (SERPs).
==Types of Usage==
===User Experience===
Fast loading pages enhance user experience, leading to increased user engagement, lower bounce rates, and higher conversions. Pages that load in two seconds or less are ideal, while pages that take longer can result in frustrated users and potential loss of traffic.
===SEO===
Page load speed is a known ranking factor in Google's search algorithm. Faster sites are likely to rank higher, which leads to more visibility, increased organic traffic, and, ultimately, more conversions.
===Mobile Performance===
As mobile devices become the primary tool for accessing the internet, mobile page load speed has gained prominence. Google's mobile-first indexing means that the mobile version of a webpage's load speed can directly impact its search rankings
==References==
*[https://web.dev/fast/ Measure and optimize page speed]
*[https://developers.google.com/speed/docs/insights/rules Google Speed Insights]
*[https://moz.com/learn/seo/page-speed Moz Guide to Page Speed]