Editing Google Analytics

==Overview==
'''Google Analytics''' is a web analytics service offered by Google that tracks and reports website traffic, allowing users to analyze in-depth detail about the visitors on their website. Launched in November 2005, it has become one of the most popular digital analytics software. Google Analytics is now the most widely used web analytics service on the Internet. It provides valuable insights that can help you to shape the success strategy of your business. Google Analytics functions are based on four key areas: data collection and management, data processing and configuration, data analysis, and data activation. The service not only tracks visitor information such as age, gender, interests, device used, and geographical location, but also provides detailed statistics about a website's traffic, traffic sources, and measures conversions and sales.
==Usage Types==
===For Business Owners===
Google Analytics provides a wealth of information that business owners can leverage to make informed decisions about their online presence. It offers valuable insights about their customers, such as how they're finding the business online, which pages they're visiting, and what actions they're taking on the website. With this information, business owners can improve their marketing strategies, optimize their website, and ultimately drive more conversions and sales.
===For Marketers===
Marketers can use Google Analytics to understand the effectiveness of their online marketing campaigns, measure how users interact with their website, and identify areas for improvement. It's an essential tool for SEO as it provides information on how visitors find and interact with a site, which keywords are driving the most traffic, and how well a website is converting its traffic into leads and sales.
==Features and Capabilities==
Google Analytics provides a number of features and capabilities designed to help users better understand their website traffic and user behavior. Some of these include:
*'''Real-Time Reporting''': This feature allows users to monitor activity as it happens on their site or app. The reports are updated continuously and each pageview is reported seconds after it occurs.

*'''Audience Reports''': These reports provide insight into characteristics of your users such as demographics (age and gender), interests, geography, behavior (new vs returning, frequency & recency, engagement), technology, mobile, and custom.

*'''Acquisition Reports''': These reports can help you compare the performance of different marketing channels and discover which sources send you the highest quality traffic and conversions.

*'''Behavior Reports''': These reports provide data about the behavior of your users – what pages do they visit, what actions they take, how fast is your website, where do they leave from and more.
==External Links==
*[https://analytics.google.com Google Analytics Official Website]