Editing Drip Campaign

==Topic Overview==
The main goal of a drip campaign is to engage and nurture leads through relevant information at different stages of the customer journey. It helps in moving the leads down the funnel until they are ready to make a purchase decision.

Drip campaigns are automated, meaning the emails are automatically sent out based on specific timelines or user actions. It can be a very effective way to maintain engagement with potential customers and to provide them with valuable information that helps them move towards a purchasing decision.
==Usage Types==
===Educational Drip Campaigns===
'''Educational''' drip campaigns are used to provide prospects with more information about your product or service. These campaigns are typically used when a prospect has shown interest in a specific product or service and wants to learn more about it.
===Top-of-Mind Drip Campaigns===
'''Top-of-Mind''' drip campaigns keep your brand and product or service at the top of a potential customer's mind. This type of campaign is often used to ensure that when a customer is ready to make a purchase, your brand is the first thing they think of.
===Re-engagement Drip Campaigns===
'''Re-engagement''' drip campaigns are used to engage with customers who have not interacted with your brand in a while. These campaigns can remind customers of your product or service and encourage them to make a purchase.
===Competitive Drip Campaigns===
'''Competitive''' drip campaigns are used when a prospect is considering other options. These campaigns highlight your product or service's unique selling points, and why it's better than the competition.