Editing Anchor text (section)

==Best Practices==
As a general rule, digital marketers and SEO professionals should aim for a balance in the types of anchor text they use. Overuse of exact match anchor text can appear manipulative to search engines and may potentially result in penalties. Instead, it's better to use a mix of anchor text types to provide a more natural linking profile.

It's also recommended to use relevant and descriptive anchor texts that provide value to users, rather than generic terms like "click here". This can improve user experience and potentially increase click-through rates.