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==In Digital Marketing== In '''Digital Marketing''', cookies are used in a variety of ways to enhance advertising effectiveness. They can help marketers understand the user's journey across different pages, what products or services they are interested in, how they respond to different kinds of content, and more. This allows for better ad targeting, personalization, retargeting, and conversion tracking. However, with the rise of privacy regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), digital marketers have had to adapt their use of cookies to ensure compliance with user consent requirements.
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