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Click-through rate (CTR)
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==Improving CTR== There are several ways to improve CTR: *'''Relevance''': Ensuring the ad is relevant to the targeted audience increases the likelihood of clicks. *'''Strong Call to Action''': An effective call to action motivates the audience to click on the ad. *'''Compelling Content''': Whether it's an email, ad, or social media post, compelling content encourages more user engagement. *'''Testing and Optimization''': Continuous A/B testing and data analysis can provide insights into what works and what doesn't, allowing for necessary adjustments to increase CTR
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