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Cost Per Action (CPA)
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==Disadvantages of CPA== *'''Higher Costs:''' The cost per action can be higher than other pricing models like CPM or CPC since the advertiser is paying for completed actions rather than just clicks or impressions. *'''Fraud:''' Like other forms of online advertising, CPA campaigns are susceptible to fraudulent activity, such as automated bots that can mimic human activity and falsely inflate action counts.
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