Editing Ad Viewability (section)

==Improving Ad Viewability==
There are a number of ways to improve ad viewability. These include:
*'''Site Design:''' A well-designed site can improve ad viewability. This includes the layout of content and where ads are placed.
*'''Ad Size:''' Larger ads typically have higher viewability rates. The IAB has identified a number of "rising star" ad sizes that have particularly high viewability.
*'''Ad Position:''' Ads that are placed "above the fold," or higher up on a webpage, typically have higher viewability than those "below the fold."
*'''Avoid Ad Refreshing:''' If ads are frequently refreshed, it decreases the chances of them being viewed.
*'''Quality of Content:''' High-quality content that engages users will increase the likelihood of ads being viewed.