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==Calculating Domain Authority== The DA of a website is calculated by looking at its link profile, which includes both the quantity and the quality of the links pointing to it. The specific calculation is proprietary to Moz, but it involves over 40 signals, including: *The number of unique domains linking to the site *The number of total backlinks the site has *The quality of the sites linking to the site *The number of unique IPs linking to the site It is important to note that improving your DA score should not be the end goal in itself. Rather, it should be seen as a comparative metric against your competitors, providing a general overview of how your SEO is performing.
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