Editing Cost Per Action (CPA) (section)

==Advantages of CPA==
*'''Risk Reduction:''' CPA is beneficial for advertisers because they only pay for the ad when a specific action is taken, reducing the risk of paying for ads that do not result in conversions.
*'''Cost-Efficiency:''' CPA can be more cost-efficient than other models like CPM (Cost Per Mille) or CPC (Cost Per Click) as it narrows down costs to only when desired actions are achieved.
*'''Return on Investment:''' Since advertisers only pay for qualifying actions, CPA campaigns often have higher ROI than other digital advertising methods.