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==Ad Viewability Standards== The Media Rating Council (MRC), in conjunction with the IAB, has set the standard for what counts as a viewable impression. For display ads, at least 50% of the pixels must be in the viewable portion of an internet browser for a minimum of one continuous second to qualify as a viewable display impression. Video ads, on the other hand, require that at least 50% of pixels must be visible for a minimum of two continuous seconds.
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