Editing Google Analytics (section)

==Features and Capabilities==
Google Analytics provides a number of features and capabilities designed to help users better understand their website traffic and user behavior. Some of these include:
*'''Real-Time Reporting''': This feature allows users to monitor activity as it happens on their site or app. The reports are updated continuously and each pageview is reported seconds after it occurs.

*'''Audience Reports''': These reports provide insight into characteristics of your users such as demographics (age and gender), interests, geography, behavior (new vs returning, frequency & recency, engagement), technology, mobile, and custom.

*'''Acquisition Reports''': These reports can help you compare the performance of different marketing channels and discover which sources send you the highest quality traffic and conversions.

*'''Behavior Reports''': These reports provide data about the behavior of your users – what pages do they visit, what actions they take, how fast is your website, where do they leave from and more.