Editing Attribution (section)

====Multi-Touch Attribution Models====
Multi-Touch Attribution Models distribute the credit for the sale among multiple touchpoints. This approach recognizes that multiple interactions often contribute to a sale. They include:
*'''Linear Attribution:''' This model assigns equal credit to every touchpoint along the customer journey.

*'''Time-Decay Attribution:''' In this model, the touchpoints closest to the time of conversion get most of the credit.

*'''Position-Based Attribution:''' This model attributes 40% of the credit to the first and last touchpoints, with the remaining 20% distributed evenly among other touchpoints.