Editing Social signals (section)

==Usage Types==
Social signals can be split into two categories: direct and indirect.
===Direct Social Signals===
*'''Shares, likes, and comments''': These are direct indications of a page's social popularity.
*'''Brand Mentions''': A mention of your brand on social media, whether linked or unlinked.
*'''Posts and Tweets''': Relevant posts or tweets about your brand or website on social media platforms.
===Indirect Social Signals===
*'''Increased inbound links due to improved online visibility''': If a post goes viral on social media, it tends to attract a lot of attention and links.
*'''Decreased bounce rate, higher time-on-site''': Quality content, frequently shared, increases the chances of users sticking around, which is tracked as a positive user engagement signal.